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7 Easy Steps To Claim Google My Business Page For Dentists

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Claiming your dental practice’s Google My Business page is one of the notable dental marketing strategies you need to set early on.

 

When marketing for dentists, your first goal is to increase your online presence.

 

That is why Google My Business will help you achieve that.  

 

GMB is a free and effective tool that lets you promote your dental practice on Google Maps and Google Search Results.

 

Why Do I need to set my Google My Business Listing for a Sustainable Dental Marketing Strategy?

 

Your Google My Business listing is one of the most effective tools for any local business growth strategy.

 

That is why you have to consider it a priority in your dental marketing strategy.

 

Google My Business is also faster than SEO and cheaper than paid search advertising.

 

With Google My Business, it will help you see and connect with your patients, post your latest updates on your GMB profile, and analyze how your patients are interacting with your practice on Google.

 

It will also help you support your dental marketing efforts if you want to run ads, incorporating different marketing strategies.

 

That’s why it’s so important to set up and claim your Google My Business page for your practice.

 

Benefits Of Having Google My Business for your Dental Practice

 

  • Reach your online audience with Google Maps searches.
  • Increase your online visibility for local searches and location visits.
  • Build trust with your patients.
  • Boost credibility with five-star reviews from your listing.
  • Provide valuable insights about your brand, audience, and patient engagement.

How to Claim Your Google Your Business Account For Dental Practice

 

You probably have decided to create your Google My Business account for your dental practice but don’t know how or where to start.

 

No worries! There are tons of dental marketing agencies that can help you set up your Google Your Business account.

 

In the meantime, you can start by doing your research to see if somebody has already claimed your dental practice.

 

Yes, that happens.

 

After checking and if you did not see any panel on the right side of your Google search when you search your office or your residential dentists, Congrats! That means you can officially claim your dental practice.

 

Let’s check out the next steps.

     

How To Claim Google My Business Page In 7 Easy Steps

 

Step 1: Sign up

Visit business.Google.com and sign up using the email address you like to associate with your Google my business account and listing.

 

Use an Incognito browser session when using multiple Google accounts regularly to prevent log-in issues.

 

Step 2: Check Your Business Name Availability

Type in your dental office name. When your dental office name appears in the dropdown, you can now claim your listings.

 

If you can’t find your practice on search results, click or select the “Add your business to Google” option and type your dental practice’s name.

 

Step 3: Pick Your Business Category

The next step is to choose your business category.

 

If your general practitioner, you can type “dentist” or “dental clinic” as your category.

 

If you have any other specialty, pick a more specific category.

 

The more specific you are, Google can help you get seen in local search results with people who search for terms related to your business category.

 

Take your time to select your primary and other additional categories.

 

It’s also important to note not to include too many categories as it might weaken your score for each category.

 

The fewer categories you are focused on, the better results you will reap for local searches and dental visits.

 

If this is challenging for you to decide which categories suit the best for your practice, ask your dental marketing agency to select them for you. 

 

Step 4: Add Your Business Location

After selecting the appropriate categories, Google will ask if you want to add your location for customers to visit you.

 

Answer it with “yes.”

 

Step 5: Include Your Business Address

The next step is to enter your complete business address.

 

Be specific so Google can help you optimize the search results for you and people looking for your dental office.

 

After done encoding, your complete and correct address, double-check before finalizing anything.

 

Step 6: Answer Additional Location Verification

After entering your business address, Google will ask you if you serve your customers outside your given location.

 

Answer “no” since your patients visit your dental office for a dental appointment. 

 

Step 7: Add your office number and Website

Type your dental office business phone number and your dental website URL.

 

Double-check your information before you submit it.

 

And You’re Done!

 

After completing the seven steps and claiming your listing, expect to receive a phone call or postcard to be officially verified.

 

If you request a postcard, you have to wait within 14 days for delivery.

 

If no delivery arrived within the time frame, contact business support and ask for help for verification.

 

 

Are you Ready To Rise?

Congrats! You have officially claimed and optimized your Google My Business Page.

 

You are one step closer to meeting your local patients online at your dental office!

 

The next step is to keep your GMB account active every week.

 

If you are looking for a team to help you grow online and bring more patients to your practice through local searches, seek support from a reputable dental marketing agency that knows how to list and optimize your Google My Business Page.

 

Contact us for a free 30-minute discovery call to learn more about our dental marketing services.

How The Best Dental Offices Answer A New Patient Call

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Everybody can communicate, but few can connect.

– John Maxwell.

Having a telephone in your dental office is a must-have communication piece of equipment to bridge the connection between your upcoming and existing patients. 

Though it is a standard procedure for your office to accept calls daily, how you communicate and handle incoming telephone calls impacts the success rates of dental appointments for your practice.  

 

Why Can Telephone Communication Make Or Break An Appointment?

 

Let us say your new patient has seen your social media ads or Google My Business profile through your dental marketing efforts. 

 

They love your online presence and decided to contact your dental office. 

 

 When your patient calls your dental office to inquire, their first point of communication is the one who answers the phone.

 

When greeted with disinterest, they might have a strong impression that your dental clinic will welcome them in the same manner on the phone. 

 

 Though this might not be entirely true, your tone can clarify, justify and convey meanings to your words. 

 

It affects how your patient perceives your dental office and whether or not they will push through in scheduling a dental appointment. 

 

First Impression Truly Lasts

 

First impressions during your first contact over the phone have almost the same significance when having a face-to-face conversation.

 

Studies led by Dr. Mehrabian show that your message interpretation is composed,  38 percent tonality, 7 percent verbal, and 55 percent is visual.

 

Even though you are only talking over the phone, the way you communicate (your body language, the tone of voice, and how you answer your patient) shows how professional your dental office is.

 

That is why getting it right over the phone is important because first impressions last.

 

Today, we will discuss how the best dental offices answer a new patient call, create a great first impression, and potentially book a dental appointment over the phone.

 

1. They Cultivate Positive Energy and Enthusiasm

 

Even when dealing with the worst days at the office, the best dentists know how to rise and go beyond any negative energy to answer their patient calls as enthusiastically as possible. 

 

The best dental practitioners know that physiology can affect your psychology and mood. 

 

They practise positive body language like smiling before they answer the phone. 

 

Most importantly, they know how to end their calls with positive lines: 

 

We cannot wait to see you at your first dental appointment.

 

This form of warm welcome that they anticipate before and during their dental visit. 

     

2. They Address Different Types of Phone Inquiries Effectively

 

 There are different phone calls that you might be receiving in your dental office. 

Different types of calls have various goals.

 

Answering each inquiry appropriately will help you increase your appointment turnover. 

 

Here are examples of phone inquiries and your goal on each call:

 

Call Category 1: New Patient Emergency Inquiry

Goal: Create a priority appointment for the new patient. 

 

Call Category 2: New Patient Dental Care Inquiry

Goal: Since the patient has no urgent inquiry and just inquiring about your dental cleaning, encourage them to visit the dental office for a new patient exam and then have regular dental cleaning services done afterwards.  

 

Your reply:  It is nice to hear that you decided to set a dental cleaning appointment here in our office. We suggest that it is better to have a comprehensive dental exam to assess which dental treatment suits best for you in addition to your dental cleaning.

 

Call Category 3: New Patient With Too Many Questions Inquiry 

Goal: Since this caller asks too many questions, try scheduling a no-charge consultation. 

Some dental offices might think it is a waste of time entertaining this inquiry. You never know it might be a $10,000 dental case in waiting.

It does not mean that your dentist is the actual person who will accommodate them for one hour. 

Ask your admin office to give them a tour and answer their questions. 

 

Your reply:

It’s great to know that you are curious about our dental services and the actual costs. When you have time, you can come to and visit us! We would love to accommodate and provide dental consultation at no charge. Come and visit us to see if we’re the right fit for you and vice versa. What do you say?

 

3. They ask how callers heard about their practice

 

In marketing for dentists, trial and error is part of the process of which dental marketing strategies work well with your practice.

 

So knowing this type of information from your callers is a vital part of the data collection needed by your dental marketing agency.   

 

When a patient mentioned that an existing patient recommended you, you can reply: Can we ask who we can thank in recommending our dental practice?

 

It also creates a positive impression and gratitude to your existing and new patients.

 

4. They Establish Value About The Team and the Practice

 

The best dental offices know how to build their credibility over telephone conversations.

 

You have a few seconds to establish what type of value you can bring throughout the conversation.

 

Make them realize that they made the right decision to visit your practice. 

 

You can use lines like: Our dentists here are board-certified or, Our staff treats our patients as part of our community.

 

Showcase your office: We recently have our 3D Printing available to produce orthodontic models.

 

Make sure that you listen to your patient inquiries first and only mention your value incongruent to what was currently inquiring about their dental needs. It will make you sound more genuine with their needs rather than just throwing some humblebrag.

 

5. They Schedule Your First Appointment Within Seven Days

 

Lastly, on every end of the call, the best dental offices know how to schedule new patients as soon as possible.  

 

Being proactive in booking your patients creates a great impression on your new patients. 

 

Creating seamless scripts for your front desk will smoothen the booking process and book more patients effectively. 

 

Creating scripts crafted specifically in booking appointments might not be your area of expertise. Dental marketing agencies can help you write call scripts for your office.   

 

Are You Ready To Rise? 

 

Creating a great impression in a telephone conversation with a new patient is a gateway to building a new patient list and accomodating their needs effectively. We have discussed how the best dental offices answer a patient call and provided tips for your practice to apply. If you are looking for in-depth call training for your front desk admin and staff, you can book a 30-minute free consultation with us. 

Holiday Marketing Strategies That Will Make Your Patients Go Merry

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The holiday season has arrived!

During this time, everyone is on the hustle of looking forward to meeting your friends, family, or events.

With all the things happening during December, you might lose focus and time to come up and execute your dental marketing strategies as we rush through next year.

However, marketing for dentists during this season is a once-a-year opportunity to connect more with your patients personally and increase your patient retention and success.

It is the perfect time to refresh your existing patients about your dental practice and advance book dental appointments with new patients to your office.

The great news is we have a lot of festive holiday dental marketing strategies and ideas that will bring some holiday magic to your dental practice and spread Christmas cheer that lasts into the new year.

1. Send Holiday Cheers With Stand Out Newsletter

With all the emails that we receive during holidays, you need to create a holiday letter that is memorable for your patients.

For this holiday, create a detailed email expressing gratitude to your patients for all your dental office’s milestones and achievements this year.

Letting them know that they are part of your whole year’s success and progress makes your greetings personal and includes them as part of your dental office community and family.

Celebrate the total number of patients you treated this year. Use this opportunity to introduce new services and greet your new patients.

End your email sending gratitude to your patients, and wish them the best of the season and a prosperous new year.

Tip: Encourage them to book in advance for next year and offer them a discount for booking during the holiday.

Thinking of what Holiday promos you can give to your patients? Keep reading and check out this next dental marketing strategy.

2. Surprise Your Patients With Holiday Promo

Since Christmas is a busy holiday, this will be an opportunity to remind your patient to book your dental services before the year-end.

Promote a year-end appointment and accommodate early evening appointments. That way, you can adjust to your patients’ hectic daily schedules.

Include discounts to spread the cheer this holiday. Offer a relaxation experience for patients who book appointments within this month and the next 90 days.

For better results, start your campaign at least weeks before your target holiday promo. A maximum of three days is optimal to run your promotions for faster turnover and engagement.

Need a more creative buzz for your promo? Ask a dental marketing agency for creative input and strategy.

3. Decorate Your Social Media With Festive Content

Social media marketing is a great dental marketing strategy regardless of the season. Utilize social media during the holidays. Here are some social media content and marketing ideas to make your patients go merry.

  • Create a classic Christmas Countdown.
  • Post a dental hygiene tip for Christmas.
  • Post your dental office decoration and encourage your patients to share theirs via comments.
  • Create and post a video of your holiday greetings with your staff for more personalized greetings.
  • Create your branded hashtag specifically for this Christmas and something related to your practice.
  • Use Facebook Pay Per Click ads to target specific audiences according to their age, location, interest, income etc.
  • Manage and advance schedule your holiday campaign via Hootsuite.

Lastly, Make sure that you engage in the comments section to your patients online.

Managing your social media this season might be overwhelming. That is why dental marketing agencies offer dental marketing services like this to ensure that your social media pages are updated this holiday.

4. Record Holiday Content Through Videos

Video marketing has paved the way for the dental marketing world. Dental marketing companies are utilizing videos for better results and ROI.

This holiday, create your Christmas videos and post them online to educate and entertain your patients.

Repurpose your videos and display them in your waiting room to educate them about oral health. Do you have a holiday promo? Create a video and flash them on your television’s content stream. Create a thank you video for your loyal patients.

Use the power of video marketing to your holiday dental marketing campaigns this season.

Tip: Just like holiday gifts, personalize your content according to your target patients to make them more memorable and genuine.

5. New Year, New Newsletters

This season, people are more motivated to create their new year resolutions. Utilize the month of December to encourage them to prioritize their oral health for the upcoming year.

This holiday, create your email campaign that promises dental hygiene tips every month by the upcoming year once they sign up with your e-newsletter.

It will help you build a list of high-quality clients throughout the year.

Create dental hygiene tips and diet. It will also help them remember to book their dental checkup for the rest of the year.

Are you Ready To Rise?

We have discussed the different holiday marketing strategies that could help your dental practice celebrate more with your patients this season.

It is better to prepare your dental marketing strategies and create a to-do list for this season. It will save a lot of time during the holiday rush.

Are you caught up with the holiday buzz? Rise DDS can help you with your holiday marketing ideas for your practice no matter what the season is.

Book your 30-minute free consultation today!

4 Effective Social Media Strategies For Your Dental Practice

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Social media is our go-to source of information, communication and entertainment. We utilize this powerful tool to discover news reports, watch our favourite movies, youtube channels, shop, and even execute dental marketing strategies using this platform.

In marketing for dentists, social media has become a great platform to promote a dental office, its services and connect with your existing and target patients.

57% of customers follow brands and service providers on social media.
They do so to know more about the brands. From this, 89% will buy from the brands they follow.
Having an outstanding social media presence can help you reach and connect with new patients, increase your brand awareness and services, and ultimately book a new patient online.

The Importance of Social Media For Your Practice?

Before, dental marketing focused on printed ads and word of mouth. Today, social media marketing is the new word of mouth. Social media platforms like Facebook, Instagram, and Youtube are some resources used when searching for new patients who want to search for new dentists within their local area.

Dentistry has a more advanced positioning than other industries because of its credibility. Clothing lines, restaurants, and software companies need to prove to consumers that what they offer is worth the investment.

Dentists have the credibility and qualifications to execute dental procedures on patient teeth. That is why investing in oral health is a must.

The challenge in dentistry is to get people into the habit of scheduling dental appointments and to remove the fear and anxiety when visiting dental offices. The aim is to build trust and earn confidence in setting dental appointments.

Even if you have years of professional experience in dentistry, there are opportunities to grow your practice through social media.

Having a profile on your social media channels for your practice or a once in a blue moon Facebook post or tweet will not be enough. Your efforts of showing up online consistently with well-thought content and strategy will set you apart from your competitors.

As the world becomes more digital, more companies from the healthcare industry will see that Facebook, Instagram and Twitter are channels where businesses discover new patients, connect with target leads and build a better brand.

That is why social media marketing is one of the best ways to connect with existing patients and get new patients.

Today, we will discuss the benefits of levelling up your social media presence. We will also provide you with tips and strategies for your dental practice.

Choosing the Right Social Media Platform

It is time to learn which social media channel you will use to launch your dental marketing campaign.
Each social media platform has the power to attract new patients.
However, different platforms attract different targets and demographics.
When choosing the right social media platform, start by knowing your audience and their location on social media. Niche down your ideal patient demographic.

It will help you customize your language and message specifically for your target needs. When you narrow your target patients, you can now identify which social media platforms they usually use. If you have a challenging time narrowing to which audience your practice should focus on, the right dental marketing agency can help you out.

There are Riches on The Niches

Do you cater to a luxury type of dental service to a high-earning demographic? Or do you offer mainly children oral healthcare? Once you identify who you serve, research where your local target resides, their work, economic status, their typical daily routine.
Once you focus on a specific niche, you can now use your social media channels to increase your credibility and showcase your personality as a practice in a fun and relatable way through your social media content. Let your target clients know that you can deliver high-quality dental service and anxiety-free dental visits on every dental appointment.

Remember that you have to focus on your target clients. That way, you can serve and connect with them better with their needs.

Adapting and analyzing your performance on each channel first is a great way to increase the chance of marketing your dental services successfully, rather than doing all the social media campaigns at once.

Let’s check out the social media networks and learn the social media strategies for each channel.

1. Facebook

Facebook has one of the largest online audiences and is one of the best platforms to promise your dental practice. 94% of businesses use this in promoting their brand. That is why you can use this platform to create social media awareness about your practice.

Using Facebook advertising, you can conduct in-depth analysis about your target avatar. Learning about Facebook algorithms is also another key to knowing more about your target audience.

Facebook Strategies

Connect with your patients online using Facebook using these tips:

  • Facebook is a great place to share photos, post updates, offer chat support, create a live video q&a, or post your dental tips. Start sharing pictures of your team, the inside of your dental office, and even your happy clients’ new smiles after the session.
  • Create engaging Facebook content. Balance it with knowledge and fun content. It will alter your online presence, making you more well known and respected by potential patients who may come across your page.
  • Create a dental blog on your website and share it on your social media to increase your website visits.
  • Create post updates about your practice.
  • Have a patient of the month to engage existing and potential patients
  • Run a campaign for discounted dental service
  • Run Facebook Live Q&A Dental sessions as a lead magnet.
  • Create chat support to answer customer questions.

Managing and marketing your Facebook page is indeed full-time work. Since your practice is a full-time commitment, you can ask for social media management services from a dental marketing company you trust.

2. Instagram

After fixing your patient’s teeth, Instagram is a go-to app where your patients post their pictures with their new smiles. Instagram is a great platform to showcase the visual part of your dental practice, especially if your niche is cosmetic dentistry.

This platform has over 120 million Instagram users in the United States alone. It is one of the best platforms to market your dental practice.

When you create your Instagram account, you create a digital space for your patient to tag your practice with photos of their teeth after their appointments. It increases your patients’ interaction and proves your high-quality dental service to new audiences and target patients.

Instagram Strategies

Aside from not using too much filter on your photos, here are some strategies to build your practice authentically and professionally.

  • Create and post relevant infographics to reach your audience using creative visuals to raise attention.
  • Share your patient testimonials on your post. It will help your followers see the real faces and success stories from your existing patients to show your expertise in dentistry. It will help you connect and build trust with your potential patients.
  • Post before and after images of your patient after their dental treatment. Ask permission first to your existing clients before posting anything.
  • Share your community events and post the mechanics to participate in the description post.
  • Create a contest for #TheBestSmile for your existing patients.
  • Include brand hashtags in your Instagram post to increase your brand awareness and online presence.

Managing an Instagram account might be challenging since it requires content consistency. However, some dental marketing agencies offer Instagram social media management.

3. Youtube

On Youtube, 62% of the users access this video platform daily. It is why this platform is a great way to reach your online audience, express your knowledge about oral health and connect with potential patients.

Building your own Youtube channel for your practice is an easy and cost-effective way to showcase your practice and educate potential patients about the benefits of bringing their dental needs to you.

Companies that invested in creating their videos get 41% more website traffic than those who never have branded videos.

Youtube Strategies

Dentists usually rely on the visual effect of their work to attract their patients. That is why platforms like this focus on images and videos are a great way to spread awareness about your practice.

You can expand your oral content on Youtube by using these strategies:

  • Create and post oral care tips videos. Optimize your video description and use branded and optimized hashtags to make your video more searchable.
  • Post your patient testimonial videos (with their consent) to build more credibility about your practice.
  • Create office tours videos to show a sneak peek of your office and facilities.
  • Create Q&A interactive or team interviews videos and post them on your Youtube channel to inform your potential patients about your practice to build trust from patients.
  • Create dental procedures video demonstrations and post them to show transparency on how your procedures get done.

Youtube content creation and optimization takes a lot of planning.

It takes time to produce high-quality video content and, optimizing it needs to have a strategy to rank your video higher on search engines. The good news is dental marketing companies are catering to this type of dental marketing service.

4. Twitter

Twitter is another social media platform for dentists as it appeals to mass-generated customers. Twitter is all about client engagement and attracting attention by using branded hashtags.

Twitter Strategies

You can expand your oral content on Twitter by using these strategies:

  • Use hashtags related to dentistry to increase draw attention like #TeethWhitening
  • Share relevant dental content and synchronize them from your Instagram.
  • Have a live-tweet activity when you create an online dental conference.
  • When a patient raises concerns on Twitter, respond to their questions and concerns to make them know that you can handle customer service questions.

Are You Ready To Rise?

We have discussed the importance of social media to your dental practice. We also talked about the different social media platforms that you can use to maximize your social media presence. We also covered the effective social media strategies for each channel.

However, every strategy needs the flexibility to adapt. Social media trends change over time. Each plan needs to be flexible and consistent in adapting. You will see the progress on your social media page once you execute necessary changes and be consistent in connecting with your patient in the most authentic way.

In Rise DDS, we offer social media audit and marketing strategies fit for your dental practice. If you want to level up your dental marketing game, avail of our 30-minute free discovery call today.

The Ultimate Guide For Video Distribution and Marketing For Dentist

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Distributing Your Dental Marketing Video

Distributing your dental marketing video on your channels is vital for your video success. It is the process of creating a product or service available for the consumer or business.

When you decide to distribute your video, make sure it matches your dental practice mission and vision and overall dental marketing plan.

Today, we will discuss the three ways on how to distribute your video using owned, paid, and earned distribution channels. Having the right balance to video distribution can boost your video engagements, spread your brand awareness and convert patients at every stage of the marketing funnel.

Let’s Get Started!

1. Owned Channel

An owned distribution is when you distribute your content on your channel. Using this moment will help you control the publishing date, your audience and your distribution strategy.

You can start by posting your dental marketing video on all your channels like your website, social media handles, email list, digital products, apps, etc.

Here are some of the owned channels that you can use to you should use to distribute your video:

Website

Include your video on your different website page. It will increase the chance of your video getting more views when posted across your website.

Blog

If you already have a dental blog, it is also a great dental marketing strategy to include your videos on your blog content. It will be easier for you to distribute and promote your video if you have informational and helpful content already to your audience.

Social Media (organic)

As of 2020, the Facebook video post engagement rate is 0.26%. It also drives 1,200 percent more shares than a post with links and images.

That is why social media is one of the best channels to post your video. Post your videos on all your social media handles like Facebook, Instagram, Twitter and more. Take note that each channel has different video resolution requirements.

Recommended Video Resolution:

Email

In marketing for dentists, Email distribution is one of the easiest ways to promote your dental office since leads who signed up on your email newsletter have already had an interest in your service and your content. Since you own the channel, you can publish it via promotional email or weekly newsletter.

2. Paid Channel

Aside from organic posting your video on your social media channels and website, Investing in your video distribution is vital to generate engagement on your video. It requires a balance of paid and organic reach to make the video engaging.

Here are some of the ways to integrate paid distribution:

Paid Social Media Post

Unlike Organic posting exposed to your followers on social media, paid posting helps you increase your reach by customizing your target avatar. In the paid posting, you can narrow down your target demographics such as their age, income levels, interest, location etc. It will filter your desired audience on your video.

You can start a paid post on your social media channels. Before posting, be mindful of the Facebook, Instagram and other social media advertising guidelines so your video will not get flagged and ultimately maximize its potential to reach more people to invest in your dental services.

If online advertising is challenging, there are dental marketing companies that can assist you.

Sponsored Content

It is a paid form of content by a company to promote another company produced in written, photo or video content to inform the viewer about your brand. The content delivery is still the same delivery on how a site creates its content.

It makes the sponsored content more authentic than a typical hard sell in your face copy. Because of this type of approach, sponsored content gets organic reach and engagement.

Influencer Marketing

Influencer marketing has changed the consumer behaviour game. 49% of consumers depend on what their favourite influencers recommend. Also, 40% had purchased something after seeing a product or service posted on Twitter, YouTube or Instagram.

Influencer marketing is when you reach out to influencers, or social accounts with huge followings, to promote your content, product, or services. Some Influencers may ask for a value exchange like your product/s or service for them to share your content.

There are also influencers with huge followings who may ask for monetary gains. When picking the influencer, be sure that their brand is in line with your brand. Check their engagement rate and if their following is legit.

If this might be challenging for you to find the right influencer to promote your dental marketing video or content, a dental marketing agency can help you choose the right influencer for you.

3. Earned Channel

Earned video distribution is generated organically for your brand’s content which you did not create or pay. For example, your patient mentioned your dental office Facebook page after his appointment without paying them to do so.

Other examples of the earned channels can be:

Social Media

Social media content posting about your service is a classic example of an earned channel. Encourage your friends or family to share your services or content. Make sure you ask them ahead of time and schedule your content early. Of course, do not forget to share your social media post on your account. Keep the ball rolling by creating incentives like giveaway raffle online.

Online Customer Reviews

Online reviews can increase your credibility. It can be from Google My Business review section, blog or website, or social media channels.

You can ask your patients to record a video testimonial or ask them to write an online review from your dental video in the comment section or your actual Facebook page or GMB. You can incentivize their positive reviews through discounts on their next visit or giveaway in return.

Traditional PR

Depending on the quality and type of your video, Televisions or radio channels may cover it. You can start reaching out to your local television or radio admin and look for shows targeted at your dentistry.

When contacting producers or writers of a show, remember that it is not about you. The key is to put yourself in their shoes and help them create content that could complement their theme for the upcoming month/s.

Perhaps, you can pitch the idea to a health talk show on how to take care of your teeth during the Christmas season and provide your dental video tutorial with your website and social media links on it. They got their content, and you got the exposure.

For PR efforts and strategy, dental marketing agencies can help you do the Traditional PR outreach for you.

Influencer Marketing

It is a type of dental marketing where an influencer recommends your service. It can mention it via video or social media posts. Your dental service can be used as a value exchange to implement this type of partnership.

It can be worth it as long as you know that the influencer you want to partner with your dental office is in line with your branding, has a legit following (no ghost followers) and has at least 3.5% and 6% engagement rates.

Which Type Of Distribution Should I Use?

When you plan, produce and distribute your video, it requires your goals as to why you created the video in the first place and your overall strategy.

It is all about trying the three distribution methods and assessing the return of impression and dental appointments on each. Research where your target avatar is available and focus on which distribution has the highest engagement.

Owned distribution is a great place to start since you have control of your content and channels. The more owned channel you have, the higher the chance to test which channel works the best.

For paid distribution, test every paid channel and dedicate your budget to the high converting audience.

Lastly, since earned distribution is free, it can be uncontrollable because cross-promotion or sharing can be from every online consumer.

Control what you can control like, your SEO ranking, to increase your online presence. Build better relationships with your online patients through replies or comments that can help you build your connection, engagement, and ROI. Be mindful of which earned channel will help you with your video goals.

Are You Ready To rise?

Just like video planning and producing, video distribution is a vital element in your dental video marketing. We have discussed the different types of video distribution, its examples and tips to distribute your dental video on those channels.

The key to successful video distribution is to try different channels to asses which have the greatest return of engagement, impression, and ROI.

Distributing, testing, assessing each channel might take some time. If you want to outsource this task, you can ask a dental marketing company to help you with their dental marketing services such as video production and distribution. Discover your video production and distribution needs. Get your 30-minute free discovery call today with us!

The Ultimate Guide For Video Production For Dentist

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Video marketing is an effective dental marketing tool as it demonstrates its effectiveness in engaging and converting audiences. Companies are now starting to see the value of investing in video creation as more consumers stay engaged with a brand that has more video content.

In marketing for dentists, video production varies on what your practice needs and preference. To give you more understanding, here are the different video types you can use for your practice.

Video Types:

  1. Commercials – 30 seconds to a minute short but striking videos that showcase your company’s strengths and features to summarize what your company can offer and its benefits. It is distributed for paid online advertising and television.
  2. Social Content Videos– Social content videos are short video clips created for social media platforms like Instagram, Facebook, Twitter, LinkedIn, etc.
    • Social Media Videos– These are usually 30-second fun and engaging videos to create traction to your social media page.
    • Facebook and Instagram Story–  is a short video or photo content that is only available for 24 hours.
    • Instagram’s IGTV– It is 60-minute with vertical video format for mobile-friendly content.
    • Linkedin video- It can be 3 seconds up to 30 minutes for an ad video. How-to Videos and storytelling about your practice and services are also video content ideas.
  3. Explainer videos – These are 3-minute videos or less that are short and efficient that explain and educate your target audience about your business, brand, product and services that you offer. Explainer videos aim to show your audience how you solve a problem and provide tools and services to make that happen with a call to action to choose your services.
  4. Video Testimonials – These types of videos are your automated credibility booster. It lasts from 30 seconds to 3 minutes. A patient who talks about their positive reviews using your product on a video increases your chance to get booked more.

Choosing the Right Video Type

Choosing your video type will depend on your end goal. In theory, Your video aims to raise awareness and create a call to action towards your practice. Do you want to educate your patients about dental procedures? Create explainer videos. Do you want to boost credibility? Produce a video testimonial.

Your dental marketing plan for your video will guide you before the video production process. Make sure to plan throughout before shooting any scene and digging your budget.
You can ask a dental marketing agency to help you plan your video marketing planning and strategy.

Video Production 101: The Three Stages of Video Production

Now that we discussed the different video types, we will discuss the 3 stages of the video production process. Dental marketing agencies usually have a production process estimated at 2-3 months.

These are the three stages of video production:

  1. Pre-Production
  2. Production
  3. Post-Production

Three Stages of Video Production

 

Pre-Production– It is the first significant step that covers your video production planning. It is the stage where you plan your video concept and approval, create production schedules and work delegation.

This stage has four steps:

  1. Brainstorm -this is where you have to be creative in building your video concept and story. Brain dump everything your team can come up with. A dental marketing agency can help you check your video idea, provide feedback.
  2. Script Writing – It includes your story outline, voiceover script, sound effects, visuals and music. A one-minute video is about 120 words. A two-minute video is 240 words.
  3. Storyboard– It included a drawing of each scene for the video. That way, your director and cameraman know what type of camera angle they will use based on the visuals. You can hire a professional artist or ask your dental marketing agency or production company to hire one for you.
  4. Booking and Preparation– it include organizing and hiring talents, video production calendar distribution, contact sheet creation.

Production- It is the stage where you execute the scenes after you plan your video. At this stage, you don’t need to worry. Dental marketing companies can help you out in shooting your videos using their professional equipment.

This stage has three steps:

  1. Audio/Visual Quality -Before shooting, you have to test all your audio and video equipment. Make sure that your video shots are the same as your storyboard.
  2. Lighting– It sets the mood and tone of your production. Double-check if it is completely working.
  3. Design– Check your setup, make-up, outfit, and props. Have a complete inventory of the small details that make the difference.

Post-Production – It is the video editing and graphic designing stage. Your hired dental marketing agency will take care of the editing process for you.

  1. Visual Effects – It includes editing scenes and mixing the right colour preset for your video.
  2. Sound Effects– It includes mixing the sound elements with the videos, adjusting the narration or dialogue.
  3. Graphic Effects– It includes editing font text, special effects for intro and outro, logos, names, product graphic design etc.

Ready to Take Your Shot?

Choosing the right video type will depend on your goal and marketing plans. We have discussed the three stages of video production. Preparation before the n will help you ease any problems which happen during, before and after producing your video. Video Production can be tricky and technical. If you want to do it right, you can always consult and hire a dental marketing agency for this type of dental marketing service.

The Ultimate Guide For Video Marketing Planning For Dentist

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The Rise of The Video Creation and Marketing

Today several companies are utilizing the power of video marketing to generate engaging leads. The demand to produce video content has increased this year (2021). An average person will consume 100 minutes of video watch time.

Brands understood that the written content and social media graphics alone are not enough to engage consumers. A staggering 92% of digital marketers strongly expressed that video is a great tool to promote marketing activities. Video content from brands is favoured by 54% of the consumers.

Before, marketing for dentists using video marketing was more challenging to create as videos are technically challenging to publish consistently and more expensive to produce.

Thanks to user-friendly software and digital marketing agencies, several startups and other companies to join the video marketing wagon. In fact, In the United States alone, digital video marketing is a $135 billion industry. Businesses and brands already know the demand for videos from their consumers and the growth opportunities in video marketing.

The question is, do you want to apply this type of dental marketing and its abundant growth to market your practice?

For some, you probably know the importance of video marketing.

There are many factors why your dental practice hasn’t released any branded video content just yet, or maybe you are not producing branded video content regularly.

That is why we created the ultimate guide for video marketing planning for dentists like you.

Let’s get started!

Setting Your Video Marketing Strategy

Every dental marketing type has its strategy. A well thought research and plan set you up for your video marketing production and success.

Here is the step by step process on how to plan your video marketing strategy:

  1. Identify your video end goal
  2. Specify your target audience
  3. Leverage The Power Of Storytelling
  4. Check your creative sources requirements
  5. Follow your timeline.
  6. Maintain a Realistic Budget

1: Identify Your Video End Goal

Consider which type of dental marketing funnel you want to focus on which is your target priority. The goal of your video should catch attention in its first 3 seconds. It should raise awareness and show how to solve the problem and create a decision. Each funnel has different goals. Each goal needs to have a video that achieves those.

The video marketing funnel

2. Specify Your Target Audience

There are the riches in the niches. If you narrow your target audience, your message will be customized based on their behavior which is more likely to engage and get better results. In creating your client avatar, identify who your dental service is for.

Be specific such as their daily routines, hobbies, where they can be seen most of the time (online or in an office), financial status, the type of insurance they use if they have one. The more narrow you are, the more vivid your dental marketing strategy will be.

3. Leverage The Power Of Storytelling

Storytelling is the highest form of connecting. Outlining your story will help you visualize the scenes in sequence.

Each story element should take the viewer on a journey and align with your brand’s mission.

Consider the emotion you want your audience to evoke. Does it happiness, excitement, inspiration? It can be many different feelings. Take notes of those feelings and incorporate them with your script.

If you think this process takes time for you, hire a dental marketing agency to help you out with the story concept and your script.

Four Elements of a great video

4. Check Your Creative Sources Requirements

As you create your story, note the people who will need to approve your video before actually producing it (your co-owner, your marketing department, staff etc.) and the turnover to implement their feedback.

5. Commit to Your Timeline

When you plan your video, take note of your timeline and deadlines. Each stage should have a timeline. The planning, production, marketing timeline should be on the track. It will help you and your team to be informed about the things to do at a given moment and the changes in deadlines.

Have a hard time managing your marketing schedule? Tons of dental marketing agencies can help you out to keep your schedules on track throughout your timeline.

Video marketing planning timeline

6. Maintain a Realistic Budget

Any dental marketing activities and efforts will also depend on your practice or department budget.

You can choose to have your shoot in-house or hire a dental marketing agency or production company to create your video.

Ask dental marketing agencies for reference of how much these services such as scriptwriting, directing and video shoot, video editing and social media distribution and marketing. Make sure to research thoroughly to meet your budget and the video quality that you need.

Final Thoughts:

Video marketing is an effective dental marketing tool as it demonstrates its effectiveness in engaging and converting your audience into loyal consumers. Companies are now starting to see the value of investing in video creation as more consumers stay engaged with a brand that has more video content.

We have discussed the different video marketing planning stages and provided tips on how to plan each process. For a busy dentist like you, who wouldn’t have the time to master or DIY your video? Ask a dental marketing agency if they offer dental marketing services like this to ensure your video marketing success. You can call us for a free 30-minute discovery call.

5 Easy Dental Marketing Tricks To Promote Your Practice This Halloween

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If you think quarantine will stop consumers from celebrating Halloween this season, think again. This 2021 Halloween sale is going up to 48% compared to the last 2020 Halloween candy sales.

Though you might not like cavities for your patients, this season is also an opportunity for you to give them tricks, inform, entertain and educate them on how to take care of their oral health while enjoying their Halloween treats.

In marketing for dentists for this season, we came up with five easy dental marketing tricks to promote your practice this Halloween.

1.

Let’s Get Dressed!

Whether you have a child patient or someone young at heart, This is an opportunity for you to invite your patients to wear their costumes to their actual dental appointments.

Create a social media campaign that invites your patient to wear their favourite costumes and offer a prize for the best costume winner at the end of Halloween. You can also give a prize discount to the actual patients who arrive in your office with their costumes during or their next visit.

Incorporate the call to action into your social media campaign to encourage them to like your Facebook page and tag their two friends as part of the competition.
You can take pictures of your patient with Halloween costumes and post them on social media for more engagement for your dental office.

Bonus Tip: You can dress up as a tooth fairy if you want to create humour and make your dental clinic more memorable and fun for your patients.

2.

Knock, knock! Trick or Tiktok?

Ah yes, TikTok. It is one of the highest emerging social media platforms in the digital space, having 1 billion users for this app. That is why some dental practices use this app to create informational videos and spread awareness and engagement to their potential patients online.

You can post your tips for your patients on how to properly brush their teeth and other tricks to take care of their oral health during Halloween. Experiment with video content like creating a scary Tik Tok video telling a tale of a patient who did not go to the dentist for a decade.

You can also ask a dental marketing agency for content suggestions and inquire if they offer video creation under their dental marketing services. It might be something new for you to try, but with the right team to execute this dental marketing strategy.

3.

Sweeten the Season with Candy Buyback

It is another dental marketing strategy for this Halloween to promote a cavity-free after this season. Promote this event on social media and encourage patients to bring back their candy to your dental office (where the event will occur) in exchange for cash, coupons, discounts, or Halloween hygiene kits for kids.

Add instructions for your target patients to like your Facebook page and tag two friends in the comment section to participate in this event.

You can donate all the treats to non-profit organizations you like. It is the best of both worlds for your practice, your patients and the betterment of your community.

You can inquire from dental marketing agencies to assist you with this type of campaign.

4.

It is Time to Decorate Your Office!

Transform your dental office into a Halloween theme interior. It is the perfect time to be creative and fun for your patients to enjoy visiting your dental office this season while promoting oral health.

Creating a Halloween theme such as a Dental Dungeon can be fun with the funny decorations on every corner of your office. It will help your anxious dental patients ease their anxiety to attend their appointments.

Use this season to create a fun and welcoming office to build a patient office. This dental marketing idea is one of the classic but timeless ways to promote your practice.

5.

Create “Spooktacular” Trending Content

Using trending content can help your practice anchor this to your field creatively to your patient’s experience.

Create a funny meme for faster social media engagement.

Given example is utilizing Netflix’s megahit show: Squid Game. It is an action thriller survival drama that sits on top of the latest Nielsen streaming rankings.

You can use some remarkable scenes from this show or other shows that you prefer and recreate some funny and relatable memes during this Halloween.

Given an example of the Squid, the Game scene was during the Red Light, Green Light game. One of the legendary scenes was when the protagonist, Seong Gi-hun runs and slipped into one of the dead player’s hands. Ali; another player held him as they try to balance and stay still so they can both survive.

You can apply this scene to when you try to “save” your patient’s oral health during Halloween. Here is a clever and funny example of it.

If it is creatively challenging for you to create trending content on your own, ask some dental marketing companies to assist you.

Final Thoughts:

Halloween season is almost near and what more you can do as a dental practice is celebrate together with your patient.

We discussed five easy dental marketing strategies you can incorporate into your practice to help you engage with your patients, boost your online presence and serve the community as well.

For more dental marketing ideas for your marketing calendar, you can book a free discovery call here.

5 Great Tips To Brand Your Dental Practice

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In any successful business, your dental practice needs to have a memorable brand. An established and consistent branding will help your practice stand out.

Your dental practice brand is your promise to your patients. The expectations that they will get from your service, your team and your practice.

Your branding is also how you portray an image of your dental practice derived from you, who you are and your team.

In marketing for dentists effectively, your brand awareness and the value of your practice is the frame that will help you to stand out from the competition and generate new patients. Take note that a better brand means better dental marketing results.

When building your dental brand, you have to raise positive emotion, strong enough for them to take action.

Before we give you tips to brand your dental practice, let’s discuss what branding is.

According to the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.”

Take note that the word was “distinct.” There are a lot of dental practices that offer the same services within your area. That is why your dental practice name, marketing collateral and designs, and message should separate you from the competition.

Positioning Your Dental Practice Brand

When positioning your brand, you have to understand the brand fundamentals and components.

It will help you create a consistent brand that will resonate with your target audience in dentistry. The brand components and fundamentals are the following:

  • Mission
  • Vision
  • Guidelines
  • Logo
  • Website
  • Media

Today, we will discuss the five great tips to brand your dental practice.

1.

Identify Who You Are A Practice, Your Mission and Vision

In branding your dental practice, you need to know who you are. It should answer beyond your expertise and services, but this should answer the question as to why your patient should choose you over other dentists within your area.

Use this list of questions for your discovery process and to answer and check what makes your practice different from the others.

  • What are my strengths and weaknesses as a brand?
  • What is my unique selling proposition?
  • If I were to create my marketing materials, what would it look likes?
  • How am I going to market my practice?
  • How will I strategically distribute my brand messaging consistently across different channels?

When answering this checklist, you need to be honest and diligently follow through in taking action on each answer.

The next thing you have to do is to create your mission and vision statement.

Your brand mission defines the purpose of building your practice and its impact on your community and the world. It answers the big “Why” you are doing what you are doing.

In crafting your mission statement, you have to be honest with your values and the impact you want to give to your patients and the community. It should also focus on what you are doing today.

By being truthful and pushing through with the inner work, you were able to identify how you are unique from other dentists within your city and finally resonate with the dental patients in line with your branding.

On the other hand, your brand vision is the long-term and sustainable goal you want to achieve. It should be concise and clearly explained. Your vision will serve as your organizational compass to track your progress. It focuses on your goals for tomorrow.

Hand in hand, your mission and vision hold the key for your practice’s long-term growth and sustainable goals in line with your branding.

It might be overwhelming to figure things out by yourself but, dental marketing companies can help you figure your brand identity and craft your mission and vision.

2.

Create Your Unique Selling Proposition

An impactful dental branding requires your strengths and unique features that convert them into your unique selling proposition. In building your brand practice, you want your dental practice to come across as original rather than a commodity. Knowing who you are, your strengths, values and uniqueness will separate you from an endless competition to win the lower price for your dental service.

So getting your USP is important during the branding process.

In finding your secret sauce, start reflecting and answering these questions:

  • Who is my ideal target patient?
  • Why did I get into the dental profession?
  • What makes me unique as a person?
  • How are my techniques different from other practices?
  • Why do my existing patients still choose me?

It may take some time for you to think through how you can stand out when you offer the same services as your competitors.

Take some to ask your family, friends, your team and even your patients to describe their experience and a specific feeling they get from your practice.

Your USP should answer these questions:

  • What can you provide from your practice that is unique?
  • Why should someone set an appointment with you, instead of a variety of other options they have in hand?

Your USP is the heart of your brand message that makes your patients connect with you as a practice and on a deeper level.

Remember to take time to create your USP. Selling a target patient does not mean you will only say: I have 20 years of experience in dentistry.

Though this is also good, there is nothing unique about it as other dentists have the same years of experience. So be specific about your USP.

Perhaps your niche is more on Children’s dental care that eases a child’s dental anxiety when visiting for a dental check-up of procedures. From this, your USP can be: Children friendly Dental clinic for your Kid Anxiety-Free Dental Care.

It is now unique since you anchor the feeling they would get from the niche you focused on. So take your time and learn how to find the perfect angle for your practice.

An impactful dental branding requires your strengths and unique features that convert them into your unique selling proposition.

You want your dental practice to come across as original rather than a traditional commodity. Knowing who you are, your strengths, values and uniqueness will separate you from an endless competition to win the lower price for your dental service.

In finding your secret sauce, start reflecting and answering these questions:

  • Who is my ideal target patient?
  • Why did I get into the dental profession?
  • What makes me unique as a person?
  • How are my techniques different from other practices?
  • Why do my existing patients still choose me?

It may take some time for you to think through how you can stand out when you offer the same services as your competitors.

Take some to ask your family, friends, your team and even your patients to describe their experience and a specific feeling they get from your practice.

3.

Create a Consistent Brand Look and Design

Once you know your unique selling proposition and brand identity, the next step is to create a consistent brand design.

A long-standing great brand impression for your dental practice needs to have a distinct and consistent brand design across different channels.

Brand design consistency increases your patient’s memory about your brand through colours, design elements, and how frequently you show up for your practice.

To start with, here is the list of the things you need to consider when building your brand design:

Brand Bible – This is your style guide that consists of a set of rules on how your brand should look. It will guide you to have a consistent look for your dental practice across different platforms and channels based on your organizational goals to support your USP.

Logo – It is your graphic symbol or customized text to identify your dental practice. Your logo is placed on your website and your social media profile, and the print banner.

Make sure that your logo represents your brand clearly and consistently and your practice purpose and personality.

Website– It is your online representation of your dental practice. Having a great design and optimized website can give a first great impression to your target patients.

Marketing Assets or Collaterals– This includes images, videos, brochures and social media graphic posters. Having customized and consistent media will gain more credibility and trust from your potential patients. You can hire a dental marketing agency to assist you in your dental clinic photoshoot to capture your office interior exterior, staff, and actual patients–with their permission.

Your company video can have a sneak peek of the actual owner, your team, explaining your why and what makes your practice different, an office tour, together with your patient testimonials.

With the right dental marketing agency, you can also create sets of explainer videos to educate your patients online about dental procedures.

Creating designs and marketing assets can take a lot of your time. The great news is there are a lot of dental marketing agencies that offer dental marketing services for your branding needs.

4.

Create A Consistent and High-Quality Content

Content consistency is the key to building brand loyalty. You have to show up every time to your patients to create connections and trust with them.

If you also want to attract high-paying patients, you also need to keep on publishing high-quality content. Not just something that you can post just for the sake of posting.

Your content should always resonate with your values and brand voice. Aside from the benefits of your dental services, what type of communication style do you want to integrate across different channels for your practice?

Do you want to have a friendly but informational brand voice for your children-friendly dental clinic? Or do you want to instill credibility but a bit of a personal touch to target patients who have PPO type of insurance?

Each target patient demographic needs to have a distinct type of content.

Once you determine the content type and your brand voice, integrate it with your dental marketing strategy.

Have a different type of messaging length per channel.
Twitter has a text limit of 280 characters. Facebook has a text limit of 63,206 characters.

From this, be mindful of making the most out of your online post as there is an optimal reading time for the online audience until they get bored.

Your Facebook and Instagram bio should have at least consistent content of what your practice is all about. Each social media post should be showcasing who you are and your values aside from the dental services you offer.

Have a social media post at least 3-4 times a week across different channels to gather enough data if your brand designs capture and retain an audience.

The same goes for your website. It should have the same brand consistency across different website pages.

Have a quick check of your about section. Having a set of your certification indicated on your website is good, but of course, it is supposedly given that you have the experience.

The question is, what else can you bring to the table? You can try adding your interest or your quick backstory as to why you started your profession. Do you have any activity concerning the community you live in?

Showing that you are authentic and vulnerable at some point, will make you more relatable to your patients.

You have to leverage the power of storytelling so you will eventually create your marketplace and attract the best patients resonating well with you as a person, not just your practice.

Storytelling is the highest form of engagement. When you combine it with consistent and authentic content, your practice will set you apart from other generic and service-based content.

5.

Build Your Brand Dental Marketing Plan

Branding is not just your colour scheme, logo or brochure. It is more on the strategy in line with your business goals.

When you plan for your dental marketing, you have to niche down to which channels you will only focus your dental practice.

Take note that your target patient will have different turnover rates.
For the business-to-customer transactions, it will have shorter touches to generate leads. For B2B, it requires six to eight touches.

So for your dental marketing strategy, you need to set a couple of persuasive marketing campaigns across different channels.

Create a set of blogs for your website and include a downloadable checklist in exchange for them to generate email leads. You can also conduct email marketing for your newsletter every week or promote your dental services promos and referrals.
Post a relatable holiday on social media to increase your organic reach through hashtags used for that holiday.

You can also be playful and post memes of funny reaction videos about dental care hacks you watch on Tiktok. It will make you more relatable and drive more traffic on your social media channels.

Lastly, you can run online ad campaigns on Facebook and Google for you to get seen on the top page of Google and your potential patients’ Facebook feed.

Creating a consistent and synchronized dental marketing strategy takes a lot of preparation and work to execute and analyze if there are any results.

Hiring a dental marketing agency to do the work for you will ease your worries about doing your dental marketing strategy and execution right.

Final Thoughts:

Branding your dental practice is a vital ingredient towards sustainable dental practice operations.

It is the soul of your dental practice and showcases your purpose of starting your practice. Without a strong brand, you will not be able to present your uniqueness outside your services.

Your patients might choose other offices that perfected and presented their branding well. We have discussed the brand fundamentals and the tips to brand your dental practice. However, if you want to ask for professional brand advice from experts, you can avail your 30-minute free discovery call here.

7 Easy Dental Website Checklist That Converts Traffic To Appointments

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Many dental patients prefer searching and booking their dental appointments online.

That is why your website is a great dental marketing asset that you need to invest in for your practice.

In marketing for dentists, there are social media channels where you can create a page for your dental office. However, you cannot put all your cards on one deck.

Proving the importance of diversifying your online presence through a website was when Facebook and Instagram shut down last October 5, 2021.

Since many businesses were relying from these social media channels to operate, they were affected by this incident.

The key is to have a backup so that when social media moguls unexpectedly or permanently shut down, Your website will still keep your online presence run and book appointments for you.

When creating your website, remember that it should have a great visual impression on your potential patients.

In fact, According to research from Stanford University, 46.1% of people prioritize the website design as a determining factor of whether or not a business is credible enough.

Just like on every dental marketing strategy, your website should not only look aesthetically pleasing but should also be in line with your brand.

Its main goal is to inform your online visitors about your practice and services.

Your website visitors’ experience should be convenient, user-friendly and pleasing enough to make it easier for them to book dental appointments.

To help you see the key ingredients of what makes a great website, we have created a website checklist that will help you to convert traffic to actual dental appointments.

1.

Clear Website Navigation

Your dental website design needs to be responsive and easy for patients to navigate.

Your website should be logical, and your content should be easy to understand and intuitive based on the screen size, and device orientation.

Your design elements should be high resolution, and your font style should be legible.

Since 63% of people search online using a mobile device, your website should also be mobile-friendly. Your website design and features should also look proportional on both browser and mobile devices.

Flexible navigation will help your potential patients to contact and book you easily in just a click away.

Your top bar and footer should include your contact information, alongside workable social media icons and links.

Make sure that you include click-to-call for your patients to book you.

It also creates better opportunities to contact your practice either through your number or social media channels.

Lastly, check your website speed. The ideal mobile speed is under two seconds.

Is the loading time at least 3 seconds or less? If it did not meet the required speed, consider removing installed plugins you don’t use, enable file compression, or remove bigger photos that affect the loading speed.

If you don’t know how to test your site speed or professionally check your site navigation, a dental marketing agency can help you accurately test and report your site.

2.

Create Multiple Website pages and Asset

Dental marketing companies offer dental marketing services for website development that include website pages that showcase who you are as a brand, your service, testimonials, and contact details.

For your homepage, you need to capture the audience right from the start.

Make it clear and concise for your visitors who you are, your why, and what you are offering.

Have a balance of professionalism and personal touch on your homepage to make it relatable.

You can redirect your audience to your “about us” section of your website to know more about the history of your practice and story, expertise and your team’s overall experience in dentistry.

You can also include a quote that is related to your brand promise for your patients.

Add a high-resolution of photos and videos of your office, team, and patients and sneak peek of your procedures and include a call to action to message you for inquiries.

It looks better to include your team’s photo and not just a stock photo so you can instantly build trust with your potential patients.

Speaking of trust, you can always ask your top patients for their testimonials. It will give you a credibility boost coming from your existing patients.

Then include a call to action button to contact or book you online. Your contact information should be visible on the bottom part (footer) of your website.

It includes your address, office hours, social media links and office numbers and email. It will also be better to embed a google map where your visitors can check your exact location, see your online reviews.

3.

Brand Focused Website Copy

Your main website page needs to have a clear copy that represents your branding and unique value proposition.

Right from the start, you need to convey to your online visitors who you are, your services, and what makes your practice different from others using an impactful headline.

A great brand slogan will set you apart from your competitors.

Create a strong copy showcasing your offered value throughout your website pages.

A well-thought description of your services and packages and how they benefit your patients stand out amongst the competition.

If you want to have a highly converting copy, you can create a survey to your top patients to help you develop the commonly used language and cater those words to make your website copy.

Learn your target patients’ top fears and worries. How does their schedule would look like?

Create a copy that will answer all of those questions and doubts. Removing your patients’ fear and meeting in between their needs will lessen any questions, build rapport, and increase convenience for them to book you.

Hiring a dental marketing agency for a highly converting and brand-focused copy for your website is ideal if you want to stand out and convert your traffic to booked patients.

4.

Call to Action Should Stand Out

Do you have any current promos for your patients? Utilize a call to action for this campaign on your homepage.

Make your buttons to book an appointment or sign up for your newsletter stand out.

Is it enticing to click? Use the correct colour, text, button design, and placement can help you grab attention for your patients to book your practice.

Your “book” buttons should be easier to recognize. Place them on the right part of the home page and other pages.

Add a patient online form on your website and add an option for patients to pay you online. Make it super easy for them to contact you from your call to action buttons.

If you are not sure what an effective call to action might look like, dental marketing agencies are offering consultation for which call to action suits the best for your dental practice goals.

5.

Install Trusted plugins

Plugins allow your website to operate some features. They should be installed because your website will not run well without them.

Install plugins that are important for your WordPress site.

A WordPress Backup Plugins assist an installation backup and migrate or restore the crashed site. A security plugin to help your website be more secure.

A contact form plugin is needed to collect contact details and order forms and an SEO plugin is used to optimize your website for search engines. It also optimizes your content title, your meta descriptions or any keywords that you want.

Remember, only install plugins which are necessary because the more plugins installed on your website, the more plugin problems occur including slowing down your website.

As many fancy plugins, you can install, keep in mind that the goal of your website is to convert. If your users have a poor website experience due to a slow website from plugins, you will lose your customers. Remember, less is more.

6.

Activate Google Analytics

Google Analytics keeps track of all your content that receives views and shares from your website and your level of progression.

From the data collected, you can improve the most viewed blogs to improve their appeal to the customers.

Google Analytics gathers the data of your blog page views. From the given data, you can improve your top blog to generate more traffic.

Ensure that Google Analytics is installed on your website to improve your chances of booking a patient or subscribing to your newsletter.

7.

Create a Lead Magnet

Creating a lead magnet is an essential and powerful tool in dental marketing because it helps you build email lists from a willing target.

It helps you build rapport and customer relationships and improve sales. You can create a dental hygiene checklist to be given for free for your leads.

Make sure that even though it is a freebie, your patients will learn from it and improve their lives.
Once you create your lead magnet, create a social media campaign for gathering new leads.

If you want to create a professional lead magnet and execute an effective campaign, you can always ask a dental marketing agency to do it for you.

Final Thoughts

Aside from having social media pages for your dental practice, having a website during this digital age is necessary. You need to have a backup to where you can still target your lead patients even when social media sites might shut down.

We discussed our seven easy dental website checklist to guide you on how to start or rebrand your website that converts your traffic into appointments.

Even though, this guide can help you kickstart your website, hiring a dental marketing agency for this type of dental marketing service will make your website development easy and make you book an appointment more effectively.

Not sure where to start with your website? Contact us for a 30-minute free dental marketing consultation today.