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4 Reasons Why Your Dental Practice Needs A Marketing Agency

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Being a dentist requires a full sense of responsibility and accountability.

From attending to your patients’ needs all day, making sure all your dental operations are intact, and your team is working together closely to serve your existing patients’ needs.

However, treating existing patients is equally as important as acquiring new ones. Getting new patients may be a bit out of the box for you especially most of your potential patients are online and traditional marketing such as radio ads or print marketing will not make the cut.

Dental marketing has evolved since we live in the digital era and online visibility and credibility are one of the bases of whether or not your potential patients will book an online appointment with you.

Whether your dental clinic has a website or a social media page, getting “ website traffics” or “clicks” from social media ads doesn’t mean your “do it yourself” dental marketing will convert into high-quality paying patients.

We all have 24 hours a day, and as a busy dental practitioner like you, you will not have the time to learn how marketing for dentists works nor ask an admin staff to become an instant dental marketing pro.

Outsourcing the right dental marketing agency for your dental practice can ease the weight of your shoulder of figuring things out by yourself.

To give a sense of clarity, here are the top five reasons why you need a marketing agency for your dental practice:

Guaranteed ROI

You might think that hiring a dental marketing agency might cost a lot, however, most dental marketing agencies are results-driven and flexible with their pricing. They make sure that your budget is for a specific marketing campaign that has a guaranteed return of investment by means of new patients coming in from their marketing effort.

If the campaign is not making the most return of investment, they provide additional insights to where you can focus your budget on other marketing campaigns that will achieve your desired return of investments. A reputable dental marketing agency has the ability to guarantee you a new booked patients’ name from the marketing campaign they have executed.

Consistent Marketing Strategy

Though dentistry is evergreen essential care, if you want to keep the money coming in, consistent dental marketing is what makes your existing and new patients keep booking.

As a busy dental practitioners like you, we understand that focusing and serving your patients is what you should be consistent with, and wearing multiple hats may result in overwhelm and disorganization.

The key is to plan consistent marketing campaigns planned throughout the first six months to a year’s worth. One dental marketing strategy alone is not enough to test to which marketing effort will result in a higher return of investment. A long-term marketing campaign can book consistent patients considering that number of patients booked can be seasonal.

Dental marketing companies have the manpower to create consistent marketing plans and to track campaigns from quarter to a year. They can help you create an inbound marketing process, attract actual high-paying new clients and retarget your existing patients consistently.

Target and generate high-Quality patients

The common misconception about high-quality patients acquisition and retention is that most patients will visit a clinic nearby. However, considering that most of your patients are online, dental clinics that hire a dental marketing agency can reassure that they can be seen on top search results when their patients search.

Setting an effective social media campaign targetting patients not only living within your area but regions outside your clinic and actually shows results of booked patients from that campaign is one of the advantages of hiring an experienced digital marketing agency.

Remember, that each patient has different dental care needs and setting multiple and effective dental marketing campaigns per defined targets will help you identify the common purchasing pattern of high-quality patients to the lower ones.

From there, you can strategize the perfect message for those high-quality leads and execute dental marketing services and strategies that can guarantee consistent high-paying clients booked every month.

Updated marketing software and forecasted trends

Having up-to-date software to execute your dental marketing operations and efforts is important in order to run multiple and automated dental marketing campaigns across different digital marketing platforms.

Hiring a reliable digital marketing agency can help you measure your metrics and report to you which campaign is not working or worth a long-term strategy for your dental practice. They have the time and resources to create content and strategy that targets and converts high-quality patients to paying ones. Trends and new social media platforms are being developed every year so hiring a dental marketing agency that has the experience to adapt and experiment with dental marketing strategies if there are sudden economic changes can provide long-term success to your dental practice.

Final Thoughts

Acquiring high-quality and consistent patients to your dental practice through dental marketing is also understanding the perks and benefits of outsourcing your dental marketing services and needs. Hiring a dental marketing agency like us can help you assess and plan your marketing strategy in the long run.

How to Effectively Connect With Patients and Market Your Dental Practice during the pandemic

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This global pandemic has affected various dental clinics as close contact is needed to operate emergency procedures and most dental associations have strongly recommended not to engage with non-emergency procedures.

It has caused most dental practices across the country to become limited in how they could serve patients and postpone non-emergency procedures.

We both know that there’s no certainty of when this pandemic will end. The key is to remove your patients’ fear of potential virus infection and create a sense of certainty when they set clinic appointments.

The best thing that you can do is to focus on what you can control right now such as your consistent connection to your patients and dental marketing efforts.

Embracing the new normal can also mean adapting to new strategies to keep your business open using the power of dental marketing to target your existing and new patients.

There are tons of ways in marketing for dentists like you, but here are some of the best ways that we think that can help you effectively connect with your patients, market your dental practice, and thrive even during a pandemic:

Be patient, and think like a patient.

Before you start creating dental marketing strategies for your dental practice, you have to put yourself in your patients’ shoes.

Understanding their pain, and fears of why they won’t go to your dental clinic can help you strategize what would be the best way to send the perfect message to your patients.

Check what could be the possible questions they could search online.

They might ask:: “Where is the nearest dental clinic that can perform a dental implant during a pandemic?” should have an answer, and that is to make sure that your dental clinic site is also on the top search result when they search.

If not, you might want to consider optimizing your website through dental marketing companies available online.

It’s time for Site Updates

Have a quick look at your website and check the loading speed and the links.

Create a FAQ page and be as detailed as possible from the office hours, contact numbers, or link for an online appointment, what to bring or wear before you enter the clinic, to specific procedures you only accommodate within a quarter.

Try creating a weekly blog that shows your clinic’s complete sterilization setup or tips to maintain your oral health during quarantine. This type of content can help ease your patients’ anxiety in attending your clinic and gain trust to book an online appointment from your site.

Your site reputation is important, so make sure that your website is on the top search results. You may consider asking for consultation from a dental marketing agency for further insights.

Social Media now is Your New Best Friend

One of the best ways to reach your patients is through social media since most of us are staying at home browsing the internet to be informed and entertained.

You can create a simple Facebook banner to show your clinic hours, or an infographic post showing your FAQ list.

Post at least 1-3 times a week on two online platforms. Make it positive, informative and personal while keeping the designs consistent. Use hashtags and your website link on every post.

Lastly, add a call to action to your Facebook page to book an appointment directly on your social media handles.

Videos, videos, everywhere…

Video marketing is booming right now, considering that online users have a short attention span, videos can help you engage, can create transparency, credibility, to your patients online.

You can also create a dental care video showing your clinic’s sterilization process, or a before and after a dental procedure video to boost your brand reputation and availability to execute specific procedures even during a pandemic.

Creating your own videos is possible, but If you want to lessen the stress of figuring things from scratch, there are reputable dental marketing agencies that can execute this type of content.

Personalise your email updates

Use your patients’ email to connect to them. Email marketing is another powerful dental marketing strategy that you might overlook.

Remember that social media platforms may close for good as well as your followers’ contacts, but as long as you have your patients’ email, you can still connect with them.

Send an email blast for all the important operational updates to your patients’ email.

Ask if they are still okay. Connecting with your patients on a personal level, will definitely create rapport. Some of your patients are located in a different area and a quick email update can save your patients’ time and travel effort for sudden travel restrictions within your clinic area.

A Final Thought

This global pandemic has affected dentistry tremendously with limited services available due to safety precautions for patients worldwide. However, you can always control how you communicate with patients and market your dental services through dental marketing. In this blog, we showed some of the simple and effective ways on how to do it.

Since most of you are focusing on personally serving your patients, it is better to seek a professional and reliable dental marketing agency to outsource your dental marketing needs.

If you are still not sure where to start, you can always get a free 30-minute consultation call to help you walk through the process for your dental marketing needs.

5 Reasons Why You Need To Consider Dental Marketing For Your Dental Practice

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If you want to stay on top of the game and make your dental practice more profitable, it’s important to have a sustainable dental marketing plan for your dental practice.

In marketing for dentists, most clinics have relied on reputation, word-of-mouth marketing, and referral system. These have created a consistent influx of high-quality patients and a sustainable dental practice.

Though traditional advertising has done the trick, the fact remains that just like some of your patients’ teeth, these strategies will eventually decay over time.

Today, your target patients are online. At least 85 percent of consumers use the Internet to find local businesses and a whopping 72% of patients look for reviews when searching for clinics.

Dental marketing can help be visible online, reach a niche audience and deliver the right message for your target customers to acquire high-quality paying patients, and strengthen ties with existing ones.

You might feel overwhelmed on how to adapt to dental marketing to generate more revenue, but to clarify its perks, here are some of its benefits for your practice:

Boost Online Visibility

Your potential patients are more likely to book appointments from a clinic they’ve heard of before. Patients can research all the dental clinics they can visit and online reviews are also their basis if they will set an appointment with you or not.

Dental marketing plays a big role in establishing your credibility online. You can create insightful content online for your potential clients to be informed and entertained about your dental services and increase your chance of being remembered online.

Through SEO, it will be easier for your clinic to be seen online, analyze your target’s behaviour and execute marketing strategies that are in line with your brand message, value, and your services.

For some, you might feel that it’s a bit overwhelming to understand what SEO is about, but having a dental marketing agency will walk you through the learning process.

Generate high-quality leads

If you try to resonate with everybody, you will not resonate with anybody.

You may have the strategies in place, but the end goal of all dental marketing services is to target potential clients and to filter qualified leads and convert them into paying clients.

Qualifying high-profile clients and converting them to paying one is possible as long as you can analyze your target audience’s online behaviour and create marketing content that resonates with your target patients’ needs.

There are tons of dental clinics out there. Getting the riches from your niche is all about successfully creating a dental marketing campaign targeting only high-quality paying patients using a perfect message, at the perfect time and over the ideal channel.

Nurture existing leads

Aside from targeting fresh leads to your business, dental marketing can help you convert interested or existing patients into paying ones.

Consistent dental marketing efforts can help you create compelling content to remove the fear and your leads’ uncertainties. The successful sales process is about converting the feeling from uncertainty to an act of certainty.

There are dental marketing companies that can promise you “conversions” but the question is, what are the possibilities of guaranteeing a call from your existing patients to book an appointment with you?

Hiring a dental marketing agency should not only boost your site traffic but show visible patients’ names from their marketing efforts.

Measurable ROI and Success

Traditional advertising has no sufficient and transparent data available that can prove its effectiveness and if the conversions are coming from their platform.

That’s why dental marketing is effective because you can see the tangible analytics to which traditional advertising lacks.

You can now see the website statistics and check the number of site visits, clicks per page or the device used when they check your site.

From your social media campaigns, you will be able to see how much does it cost to curate paying leads or your cost per click and if it is even worth the money or marketing efforts.

From this data, You can think strategically about how to revise your website and content, your social media postings, and even your weekly newsletter.

Affordability

Knowing about the perks and benefits of dental marketing is great but you might think: “This sounds awesome! But will it create a hole in my pocket?” The answer is not.

If you run a traditional marketing campaign for your dental clinic’s grand opening; you will have to consider the cost to hire a graphic designer, printing, and permit payment.

Social media marketing requires less overhead, making it more cost-effective.

In dental marketing, it is specific and measurable. You can see the numbers of how many people visited the site or click through the ads.

From there, you can launch campaigns and run a test online campaign to see which one works well and to stop the ones that cost more leads per click, and increase the budget for the ones that work well.

Final Thoughts

Dental marketing is the best way to market and generate patients online.

When choosing the right dental marketing agency, they should convert traffic to actual sales.

This is why Rise DDS is the leading dental marketing services provider that shows you actual visible results from their marketing efforts. Let us help your dental practice rise and thrive today. Book your consultation call here.

Why Dental Marketing Transparency Can Make Or Break A Business?

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In dentistry, building a transparent brand sets your dental practice reputation apart from other dental clinics.

According to Label, Insights, a whopping 94% of will be loyal if the brand is transparent.

However, transparency creates brand loyalty and efficiency. It is an ingredient to increasing the retention rate and higher sales conversion to your new patients.

Though it is challenging for some dental practices to try dental marketing since it is not your niche, Dental marketing companies offer different dental marketing services that showcase transparency.

Today, we will discover some dental marketing strategies and how you can effectively execute transparent marketing campaigns that increase brand loyalty, sales conversions and dental appointments.

Influencer marketing

Influencer marketing is a type of social media marketing that partners with influencers to endorse a product or service via product mentions on their social media handles.

You can choose the influencer you want to collaborate with your campaign based on their followings, engagement rate, expertise and if they are in line with your branding as a dental practice.

Influencer marketing is one of the fastest-growing marketing channels.

Your conversions increase up to 10x more when your products or services are shared by influencers.

If you want to try influencer marketing, you have to express a sense of transparency during your campaigns. Disclose that your hired influencer is creating a sponsored post.

Create a specific account for your influencer dedicated only to your sponsored content from their account. It shows transparency that this is a sponsored post.

For effective campaigns, hiring dental marketing companies can help you choose an influencer that will perfectly fit your brand.

Millennial and Gen-Z Focused Marketing

According to Pew Research Center analysis of United States Census Bureau data, 56 million millennials are employed. They represent 35% of the total United States workforce.

They are the largest generation in the U.S workforce today and will later take over 75% of the global workforce.

A study from Oxford Economics, shows that Genz workers’ trajectory growth will be up to 51 million by 2030.

It shows that learning their purchasing behaviour can help you understand and connect your dental marketing campaigns to younger consumers today.

One value these younger generations have is transparency.

Being authentic to your practice’s efforts is the recipe for marketing transparency. Otherwise, you will risk a large segment of this younger population.

Maximize this data by creating free content such as articles or videos to showcase your dental services. You can maximize your free content via ads since, according to Nielsen and Harris Online, 70-80% of Millennials think that ads are necessary for free content.

Dental marketing services like creating “Behind the scenes” videos of your dental office can show a personal side of your practice. You can also react to dental Tiktok hacks to show authentic emotions from your brand. Emotion connects with you to your patients.

Cause Marketing

Since most of your future patients will be Millenials, it is worth taking notes that a whopping 87% of millennials prefer to buy products or services with a social or environmental benefit and another 91% chooses a brand with a cause.

Cause marketing is a type of corporate social responsibility in which a brand campaign and purpose are to increase its profit while making the world and society a better place.

If you want to execute effective cause marketing campaigns for your dental marketing strategies, it needs to be genuine. Authenticity also shows transparency to your audience.

Whether it is raising funds for endangered species, or planting more trees, make sure that your goal is not only to raise funds. Your campaign should blend well with your brand, your values, philosophy and operations. It triggers your audience to follow through with your call to action.

Marketing for dentists via cause marketing can be tricky, but hiring a dental marketing agency can help you create effective campaigns.

Consumer Privacy-Focused Marketing

Privacy is one of the most important things you need to establish on every dental marketing plan.

Make sure that your site is encrypted and your patient’s sensitive information is safe. Your dental practice has the responsibility to inform your patients and be transparent about it if there is any privacy breach.

Otherwise, you might lose some customers.

For remarketing, collecting your patients’ information on your website is vital. However, make sure that they are willing to subscribe to your newsletter.

Otherwise, collecting data from cold leads may backfire. A recent study shows that 69% of mobile users delete emails that are not optimized.

So make sure you give your patients an option to provide their info voluntarily. Targeting warm leads increases open rates, your click-through rate and ultimate ROI.

Facing an honest and bad review

There will be a time that your dental practice is going to receive a bad review.

You might not be in control, but the way you respond to these reviews mirrors your practice.

You cannot hide problems under the rug as Google maps show all negative reviews on search results and impact your SEO ranking and efforts.

Have the courage to address this problem asap before it piles up.

If the review is from Google Maps or Yelp, claim your business first. Contact your customer and thank them for visiting your office. Ask for an apology and give any freebies for their next dental visit.

Do not take things personally. Be patient when replying, and trust me, it will pay off.

If you don’t know how to claim your business on Google or Yelp, ask a dental marketing agency to help you set it up.

Conclusion

Dental marketing plays a big part in increasing your practice traction and dental appointments. However, you must know how to engage your dental marketing campaigns authentically and truly connect with your patients.

It will give you a long-lasting impact on your patients, community or your cause.
We covered the strategies that you can apply to create transparency in your dental marketing efforts.

If you are transparent about the value your give, you don’t have to fool anyone. Patients will come to you.

Learn how to execute effectively dental marketing strategies that we mentioned. Book a free discovery call here.

4 Tips On How To Know If Your Hired Dental Marketing Agency Is Worth Investing

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Dentistry is a progressive industry due to increased demand up to 64.9% last 2019 as dental patients visit a dentist at least once in the past.

Thanks to The American Dental Association Health Policy Institute’s contribution, the significant growth of young and diverse dentists continues through 2037.

With the increased influx of dentists on board within your local area that offer the same services for the same clients, marketing for dentists has proven effective in helping any dental practice keep their existing and new patients coming in.

With dental marketing companies becoming more available, Its growth trajectory will increase up to 10% from the year 2016 to 2026. It is a faster average growth rate compared to other industries.

Before you start investing or checking out dental marketing agencies available online, or in case if you already hired one, you might want to know what are the four things to consider if your hired dental marketing agency is worth the investment.

1. Work Ethic and Integrity is On-Peak

Integrity is part of the game. Do they put the work from their promises? If so, is it on time, do you see any results, or do you hear crickets on your campaign as time goes?

Ensure that all deliverables have been executed on time and effectively. It reduces any type of misunderstanding and waste of investment.

Double-check if all the dental marketing services that you invested in are currently working.

Check if your website is working and secure. How was your web loading time?

Are you on top search results for local searches within the timeframe that they promised?

Do they report to you the website traffic, leads, and the number of booked patients from their campaign within the timeline?

Though marketing and lead generation takes time, a year of working with your agency should be enough to produce results and sales conversion.

Lastly, ask yourself: “Can I assign the dental marketing services to my employee and create the same results?”

If you started to believe that you can do it by yourself, then better find a new agency.

2. Their ROI should answer your Why’s

According to Web Strategies, for a B2C business model, you should invest your money at 15.6% of revenue on marketing.

So if you want to book more patients, use this data as a reference point investing in your marketing spends.

However, note that as your campaign reports progress, your dental marketing spend should also adjust depending on the quality of leads you want to target.

When you decide on the budget, you have to identify your ROI. There are factors that you can ask during your agency’s reporting such as:

  • The number of leads they bring in
  • Sales made per campaign
  • The average revenue per sale
  • Profit margin
  • The lifetime value of a lead cost per campaign

Determining how the best dental marketing agency proves its ROI to clients can be possible as long as you know the variables you are looking for on every dental marketing campaign.

3. Updated Technology and Best Practices

Your goal on every dental marketing campaign should be supported and monitored with technology, tools and best practices that your dental marketing agency is using.

Do they use a platform that can accurately track your sales cycle?

Note the tools that they mention during their presentation and check the tool reviews.

Check how well-versed they are. Do they report to you the latest consumer behaviour data? Do their blogs are creating value bomb content?

Does your agency’s site loading time is fast enough? If they claim to use the latest tools and technology, it should also show on their website and social media channels.

Do they have a consultant that can help overlook dental practices’ operational systems? Do they offer training for your staff on how to greet your patients properly on a call?

A well-versed dental marketing agency is an expert in a different channel and can help you scale up your dental marketing and operations.

4. Bottomline and Timeline

When deciding if your dental marketing agency is worth the investment, depending on the variables to consider, the results should start showing at least 1, 2, 9 months after or more depending on the goal.

Understand that every dental clinic is unique. The channels it uses, target avatar, and their budget so results will vary per business.

The paid marketing campaign, SEO and organic marketing may work wonders with each other and not all the time, paid campaigns might get the expected results faster.

Variables like; target demographics, weaker copy, campaign designs, or schedules can be a factor.

Final Thoughts:

Dental marketing is a game-changer in the competitive world of dentistry. It helps attract high-quality dental patients, boost impressions and sales conversion. We covered the four factors to know if your hired dental marketing agency is worth the money.

If you already hired one and saw a red flag, you can always find another agency. Ensure that you hired a well-versed and experienced agency that can execute your dental marketing plan and show visible results within the campaign timeline. Book a free discovery call with us today.

How To Attract High-Quality Dental Patients

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As a dental practice owner, it is a no-brainer if I ask you if you want to book more patients. The question is, are you filtering your patient for your dental practice to thrive?

There are tons of dental marketing companies that offer different dental marketing services but are the proposed strategies help you build a consistently high-quality patient to create a long-term foundation to generate and grow your high-paying client list?

With the competition in the market, you need to learn how to stand out.

So here are some of the dental marketing tips on how to acquire new high-quality patients and increase the retention rate of your previous and new clients.

1. Set up your Google Business

Your potential leads will always be online. A way to check the best dental clinics within your area is through Google.

The key is to get seen online and place your dental clinic in front of your online consumers. It will boost your dental lead generation for free and minimal maintenance.

Google Business helps you to achieve those goals by letting Google know that your business is open. Start by placing your address, contact details, website, and even reviews from your existing patients.

If you haven’t yet created a Google Business page, you can set up your Google Business page by yourself or you can ask a dental marketing agency to take care of it for you.

2. Set yourself up for success with SEO

Your high-quality patients would prefer a dental practice that is on the top of the Google search. This is what SEO does. It makes sure that you will get better search results locally and traffic to your website by targeting local keywords.

Your website or blogs should have local keywords that have your city name for local targets to see you online.

A dental marketing agency helps you strategize and refine your keywords to optimize your content and website focusing on your target patients within your area.

3. Highly Converting and Safe Website

In marketing for dentists, Attracting high-quality clients needs to also have a high-quality and safe website. Your website should have a balance of aesthetics, authenticity, and accessibility for your patient.

Your home page should be clear with your branding and an organized outline to guide your visitors throughout the customers’ journey. A highly effective website can convert an appointment in a long period while making sure that your web hosting is secured for your patient’s details to save their details.

4. Reviews will be your best salesman

A great review will create trust and security that you can deliver the service well. You don’t have to prove your practice, let your existing patients’ reviews do the talking for you.

You can encourage your existing patients to give you a positive review on Google, in exchange for discounts or coupons.

Dental marketing agencies also recommend email marketing as another strategy to educate, entertain, book and even ask to leave reviews from your existing patients.

Of course, Some patients may leave you with negative reviews but don’t get discouraged.

So how will you leverage this in your favour? It will be discussed in the next point.

5. Show care and authentically connect

Negative reviews happen. Not all patients will give you fancy feedback.
Their reviews and your replies are online, so it’s better to show that you care and about your customers’ concerns.

Address the issue and show that you care about their feedback.

Talk to them online or hire a well-trained and sincere account manager to address the issue.

Use all their constructive criticisms to shape your practice for the better.

You can also offer discounts or gift cards for their next appointment as an apology.

People purchase through emotions and not by logic.

A great customer experience will lead to a better impression and sales conversions.

6. Utilize the Power Of Social Media Presence

Every business wants to convert its post into a highly engaging and paying client.
Start by creating consistent, relevant and valuable content via social media posts.
Increase your rapport by advertising discounts and special promos in exchange for their email subscription.

Target your ads locally via Facebook ads using pay per click to target your lead and convert them into site visits.

A dental marketing agency can assist you in creating Facebook ads.

7. Referral Bonus

A referral bonus can give you a push to your dental marketing strategies.

You can ask your satisfied clients or your staff to refer you to their friends and family and give a referral bonus, a gift card, or a dental service discount or even a free one as a reward system.

For inactive dental patients, you can use a membership plan with service discounts in exchange for their details to keep them updated about your dental practice and your services.

Final Thought

Your practice can filter the quality of your patients online. We have covered the different strategies on how to make that happen. However, if you want to do it right and save your time, you can always hire a dental marketing agency that offers dental marketing services according to your needs. Get in touch with us today with our free 30-minute discovery call.

How the Best Dental Marketing Agencies Prove ROI to Clients

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As they say, talk is cheap. Showcasing your dental marketing strategies and services is great! However, it’s always about the bottom line: “How much money am I making in return”

Some dental marketing companies are struggling to prove the ROI from all the marketing campaigns proposed and executed.

Each client and campaign and goal is different. A great dental marketing agency knows that it is not only the noise or conversions are being shown, but the data needed to prove shows that the agency was able to drive the estimated return of investment from the campaign.

A great dental marketing agency can show you the right metrics and be transparent about it to their client. It shows the clients how their metrics are progressing during and after a campaign.

Integrity is one of the major cards of the game. Establishing trust through an ROI report can help you build a long-lasting rapport and pursue upcoming campaigns with your agency.

Different Types of Metrics

A typical digital campaign usually includes data analysis that your dental marketing agency has collected. It is extracted from the campaign and reported to you in a simplified format to understand the data.

Data Collection and Analysis Format

Data collection and analysis are shown in different formats and methods. Your number of social media followings, Google analytics, landing page conversions, click-through rate are some of the format examples.

Data collection and metrics reports can vary depending on the platform that you are focusing on and the goal for each campaign. A great metric report will be short and direct to the point to only focus on your goal and how well are you moving the needle.

From the report, your dental marketing agency can suggest in which direction are you going to move forward.

Before you start any marketing campaign, it’s worth checking out some of the different metrics that you can use as a reference to see if you are achieving your campaign goal and ROI for your dental practice. This is how the best dental marketing agency shows the metrics and ROI.

  1. Blog Post

    A well-thought blog should be able to convert new readers and to make them consistently read your content.

    Your blog should not only bring traffic, but your content should be high quality as well to attract the same level of high-quality leads to sign up for either your newsletter or for your 30-minute free consultation.

    Google Analytics is one of the most common tools that most dental marketing companies will recommend as a reference point. It provides comprehensive website traffic data including the number of people who viewed your page on a specific date and time.

    From the web traffic, you can also see where is the traffic coming from such as the country where they belong, the user flow, and their behavior.

    This type of data can help you understand the audience you are attracting and how you can either improve or change your content or keywords to target your desired audience.

    The organic traffic and sign-ups should showcase if you are getting traction and sales, and see if you are getting your return of investment.

    In proving the ROI for a specific web page, and established dental marketing agency will check a specific link from your page. They can determine the required investment on the keywords that will use for your blog post to rank organically.

  2. Email Marketing

    Your email marketing’s aim should nourish your new and existing leads to make them sign up to book a call with you via your website or the actual email.

    Great email marketing can tell your dental practice’s story, bring out the soul of your brand in front of your audience, and speaks to your patients’ pain points, and of course, provide the solution which is your services.

    An increased email list, web traffic and a potential booked appointment can be a great indicator of a strong email marketing strategy.

    You can simply measure the metrics, using the email marketing platform you are using as well as your goal and Google Analytics for the web traffic derived from the email campaigns.

    Ideally, your number of conversions and average order value are some of the factors to consider in calculating your email ROI.

    Other tools like SendGrid can provide you with the data for the conversion, clickthrough rate, bounce rate, and potential ROI depending on the industry you are in.

    They offer a free ROI calculator for you to try.

  3. Google Ads

    Ah yes, Google ads. For some, it might be overwhelming to learn about Google Ads.

    To make it simple, Google Analytics is another tool being used to measure your pay-per-click traffic from your Google ad campaign.

    Your post-click landing pages, website home page, or sales pages are some of the pages where you can keep on track with the conversion rates and sales analytics.

    Some dental marketing services offer other advanced tools where you can track your average cost per visitor and how much it cost to attract lead.

    A reputable dental marketing agency can help you optimize your ads and their cost per conversion to oversee the actual ROI for your Google Ads campaign.

  4. Social media

    Social media platforms already have a built-in tool for you to see the basic metrics. Your number of followers, your audience demographics, and when you create a social media campaign, Facebook, Instagram, Twitter analytics can help you see the web traffic, cost per click, and the clickthrough rate and oversee if your campaign was successful.

    Some dental marketing agencies also show consumer conversations. From this, you can determine the type of comments that consumers post. You can identify your audiences’ comments.

    It can help you create or retain better content and eventually convert them into an actual sale.

    In marketing for dentists, we usually suggest that having your brand perception analyzed first before creating any campaign can also help you identify the consumer perception of your brand. It also indicates which campaign could be successful based on your audience’s perception.

    It can help you project if your campaign will be a success or not, identify the purchasing behaviour, increase in your web traffic, sales conversion, email sign-ups, and backlinks.

  5. Web Design

    Some dental marketing agencies will swoon you with fancy designs as part of their dental marketing services.

    However, marketing should have a balance of design and data.

    Sure, your website looks fancy but does the design is easy for the eye to deliver the message?

    Google Analytics can help you gather the data both before and after the design project starts. That way, you have the numbers to compare the performance from the previous and newest design.

    A bounce rate is an indicator of how quickly does your audience exits your website.
    Aside from raising campaigns during Christmas or other holidays, having a low bounce rate and high page view every quarter is a good indicator of ROI.

    It also shows that the revised website design is aesthetically clear and moving to your audience to stay and navigate your page for a long period.

    A successful website page should drive success on an average of 5 years or more.

Final Thoughts:

We have discussed the different platforms that a dental marketing agency can conduct your dental marketing campaign and show the ROI.

Each platform has its indicator and tools to see if your campaign will bring brand awareness and return on your investment.

Remember that the metrics will depend on what type of channel you want to start the campaign and your campaign’s goals.

The dental marketing agency that you hired can execute the marketing campaign efficiently and gather the data, report the metrics in line with your goals and expectations, and the tools used to extract the in-depth analysis.

Your overall success will be based on the dental marketing agency that you will hire.

We have discussed the overview of how ROI can be proven. However, if you are still not sure which digital campaign you would try or fit, we are offering a free 30-minute call to help you assess your dental marketing services and needs. Contact us here, and get your free consultation today.

7 Tips in Choosing the Right Dental Marketing Agency

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If you want to get more new high quality patients per month plus maximizing the potential of your existing patient’s list, no doubt your dental practice will be needing to step up your dental marketing game. 

Before diving deep into the tips in choosing the right dental marketing agency for your dental practice, let’s understand the need of dental marketing in the first place.

In every business, marketing and sales are the breathing engine towards consistent client acquisition. Successful dental marketing for dentists will be possible as long as you practice effective marketing strategies that boost your positioning to your potential patients, increase your conversion, retention rate and identify how much it costs to acquire a qualified paying lead.

Dental marketing helps you to :

 

  • Drive more qualified leads and existing patients to keep on booking an online appointment.
  • Establish an online reputation to your practice and trust to your patients. 
  •  Customize your message for a specific target audience 
  • Measure visible results as well as the speed of campaign execution
  • Save more money while making sure that each strategy has guaranteed ROI.   

Today, your patients are online and to generate new patient appointments your dental market strategies should also be focusing on where your target clients are available.  

Lastly, if you want to boost your ROI from 200-250%, getting a dental marketing professional and their team is worth a try.  

What Is a Dental Marketing Agency?

You may ask, what do dental marketing companies do? Why getting the right dental marketing agency can help you turn your practice around, and the qualities of reputable ones to look for.

Trust me, you don’t want to get involved with a dental marketing agency that is learning digital marketing and use your practice as a test subject. So to give you the basic understanding on what a dental marketing agency is, we’re here to help.

A Dental marketing agency consists of a team of digital marketers with combined years of experience in creating marketing strategies, analyzing and redesigning effective marketing plans that guarantee optimal results of booking patients within your desired budget. 

Usually a dental marketing agency will provide these deliverables:

  • Marketing Evaluation and Consultation  
  • Brand or Rebranding Strategy 
  • Online Reputation Management 
  • Trends and Technology Forecasting 
  • Web Design and Development 
  • Website Traffic Acquisition through SEO 
  • Create high quality, brand building and optimize online content 
  • Manage User’s Experience via site mobile responsiveness 
  • Social Media Management and Marketing (PPC- pay-per-click advertising)
  • Data analysis, monitoring and reporting 
  • Operational consultation and training 

What Are the Tips for Choosing the Right Agency for My Practice?

Now you have a clear understanding of the importance of dental marketing, the meaning of dental marketing agency and the services they provide, we will now cover the tips in choosing the right agency for your dental practice.   

Choose An Agency That Specialize in Dentistry

When you have a toothache, You wouldn’t get an ophthalmologist to take care of your teeth, right? A professional who specifically has experience in dental care is more qualified to do it. 

The same goes for choosing a dental marketing agency.

Digital marketing has different branches. Assigning your campaign to the right expert will increase the chance of a successful campaign. 

The world of dentistry has a different audience, message, and verbiage. You need to make sure that you will hire an agency that knows also the dental market. 

Moreover, they should also know how people can find your practice, your website performance, the keywords that your website should be used to optimize your content online, pay per click for advertisement, and lastly, converting new leads into paying patients. 

Knowing the answers to these questions can help you understand your marketing needs and getting the right dental marketing agency that can confidently answer those questions with available data and tools on hand, all while hiring a team of specialists, not generalists.

Double Check their Experience, Credentials, and Credibility

Make sure that they have the proven years of dental marketing experience. Remember that dental marketing is a niche industry. The demand for marketing strategies will be different for food marketing and hiring an agent who has specific experience in this field is important.

A legit dental marketing agency specializing in dentistry understands the pain points of your market, can forecast trends and has the experience to propose how to scale your business. 

Ask for their testimonials, and if they can provide the case study for their past projects with their clients. A case study can be composed of a brand kit, a 3-month marketing campaign or a 6 month worth of content strategy. You can also see if they have achieved the goal and numbers from their client campaigns with similar budgets. A credible dental marketing agency can confidently connect you with some of its past clients for cross-reference.

Lastly, If you are not sure if you are looking at the right numbers, you can also check their reviews from 3rd party review services such as Google Reviews or Facebook Reviews. 

Though you cannot expect a 5-star review all the time, checking how they respond also shows how they treat their clients. A legit review will be very detail-oriented including the names of the people that they have worked with. 

Look for A Sense of Integrity

Competency and credibility is just a piece of the puzzle. Professionalism should also be taken into account when choosing a dental marketing agency. 

Test their commitment to timelines and deadlines and make sure they will always do what they say. Ask questions like “How long does it take to design and develop my website from scratch?” 

Depending on the number of clients your agency is handling right now, and how fast you can provide the website assets on time, it might take weeks or a few months. They should also be honest about the project timelines and turnover dates. 

Lastly, do they ask for a referral from your network within a 5 km distance from your clinic? If they do, do they layout any type of confidentiality contract to address any biases? 

As an agency, they might be handling other competitors to run their operations just like any other business, however, it wouldn’t hurt to consider the parameters and their work ethics to make sure they can bring the utmost integrity of their services to you and others. 

Check if they are One-Stop-Agency

Investing in a group of marketing professionals that have different specialties is working smarter than relying on one person to do all the dental marketing.

At the same, there are tons of dental marketing companies who claim to be experts from pay-per-click, web building and design, SEO, graphic designers, Social Media Management, or account management for your clinic. 

Remember that digital marketing has different branches. Assigning someone per their specialty by the agency is smarter because each key member is focusing on one sector complementing their strengths and expertise.

Check whether or not they have in-house experts or they outsource. If they are outsourcing work, ask them the reasons, and how they make sure that the quality is the same as what they uphold for their digital campaigns.

While outsourcing minimal or administrative tasks is fine, if the agency claims that they are the leading agency for SEO, it will be good news if they have an in-house 24/7 staff who is assigned for this department, not just an outsource. Most importantly, the owner should also have first hand experience regarding SEO; otherwise most of the time it might be a fortune cookie sweet talk to just strike a deal with you.

You can also try asking to meet each member who is responsible for each marketing project before signing anything. Ask to meet who is responsible for the web development, the social media manager, or the digital marketing leader in the agency. 

Check if they Show ROI Transparency

Since we talked about the case studies, let’s dive deep into the bottom line; your return on investment.

Many dental marketing companies can offer different marketing services, but you need to find a dental marketing agency that is transparent with the ROI (return of investment). 

Honesty is a highly respected value in every business. This is why you need to consider asking for the estimated cost of the investment plus how much is the potential cost per client acquisition and take notes. If the deadline occurs and if they don’t get the results, ask for the contingency plan. 

Ask if they have the real-time analytics and tools to schedule campaigns, and analyze results.

If so, can they be flexible enough to adjust the proposed marketing campaigns per report to improve your ROI, and if they can report an analysis about your patient’s purchasing behaviour and explain why there are more or few booked appointments this month.

Again, great things take time and usually on every marketing effort, so keep in mind that it takes 6 months to see the results of both the conversions and return of investment. 

However, a great dental marketing agency can pinpoint specific names from the booked appointment list derived from their actual marketing campaign. Now that’s a guaranteed ROI. 

Are they communicating genuinely?

Some of you might have hired an agency already. If so, how often do they report to you? 

Do they attend meetings on time? Do they coordinate with you promptly if there are any project delays or technical issues? Do they have a project manager who always checks your clinic’s concerns? Or do they ghost you for days when you try to ask for project updates? 

Their coordination also mirrors their work ethic. 

A reputable agency can explain and report the data to you in an easy-to-understand layout to match the level of your language in a way that you will still understand even if it’s technical. 

To check for their communication skills, start by checking their website.

Can you understand who they are and what they offer? When you book a discovery call with them, do they listen and ask more about your problems, your long-term goals, rather than talking and concluding what their solutions are? Do they offer training for your team aside from their online marketing services?  

A great dental marketing agency knows that there’s no one size fits all type of marketing for all clinics so they tend to listen more to their clients to assess the problem rather than showing off how much they know.  

Is there any Pricing and Packaging flexibility?

When you’re scouting for an agency to partner with, ask for a starter kit to begin with, and compare them to their “premium package”. Ask for the features added and what makes it different or better from the previous ones. You can also ask if it is on retainer, and what is the inclusive package for it. Be as honest as possible with your budget limits.

A reputable dental marketing agency will understand your clinics’ needs and adjust their packages that can show you bigger results within your budget. If they offer a basic package and give you a “surprise” fee for upgrades, this could mean 2 things: One, they really don’t know how to assess what works for your short and long term goal, and second, they showcase vague offers and budget for each service, so you would not see the whole picture of what needs to be done for your marketing and bill you with the additional charges. 

This is the last thing you want to get involved with, So trust your gut feeling and better run when the price and packaging are not clear or suddenly change.

Final Thoughts:

We have covered the importance of dental marketing to your practice and the actual meaning and benefits of a digital marketing agency. We also covered the tips in choosing the right dental marketing agency before you sign any contract. It all comes down to their credibility, experience, integrity, transparency, communication skills, and their prices and packaging are clear and flexible according to your needs. 

Though you can follow these tips when choosing an agency, It wouldn’t hurt to ask for a free consultation call with a reputable dental marketing agency to put you on the right track towards your dental practice marketing journey.

Dental Digital Marketing, Cont.

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Social media management

Monitoring and managing social media can be challenging. It’s nearly impossible to put a value on having a professional manage your accounts for you. Not only this, but social media managers can help develop strategies and content that best fits your practice.

Part of a social media manager’s job is to engage with potential patients, answer questions, respond to comments, and create quality content. By using automated posting tools and scheduling posts in advance, you can save time throughout the week so that more time can be spent on other practice marketing tasks.

Another benefit of social media management is the potential for negative comments. When a post receives a negative comment, rather than responding directly to the patient, a social media manager can curate and craft a response from your practice that still answers the patient’s question or concern. Since you’re not replying to an individual person, it prevents any type of confrontation between patients and the staff responsible for handling social media accounts.

Website design

A beautifully designed website can bring together all of the pieces of your dental marketing puzzle. Websites can showcase your latest content and blog posts, as well as provide a welcome to potential patients. A dental website also allows you to register new patients and collect leads from visitors.

Although websites are sometimes overlooked in the world of dental marketing, they are an essential component to any dental practice’s growth plan. Not only do they act as a hub for all other forms of online marketing, but they also make it easy for potential patients to get in touch with you directly through email or phone if they want to schedule an appointment or have more questions about your services.

Dental practice management

Because the digital world is ever-changing, it’s also constantly changing your dental marketing strategy. For this reason, you need to have a team or group of people working with you on managing multiple aspects of your dental practice.

Typically, a good dental office management group will include :

Digital marketing manager :

handles content creation and social media posting tasks for the practice. Also manages paid advertising campaigns.

Digital media team member(s) :

develops and maintains SEO strategies and keyword strategies to increase organic presence in search engines such as Google. This person may also be responsible for monitoring analytics to determine the most effective keywords and strategies for your practice. Sometimes this role is combined with the digital marketing manager role.

Graphic design team member :

may also be part of the digital media team, or may handle all graphic and content creation needs for the practice. Or, they may work with both marketing and social media.

Search engine optimization (SEO) manager :

this is a separate role from digital marketing manager in that this person can only manage SEO strategies for your practice. Usually, the SEO manager manages content creation around SEO topics and answers questions about search engine optimization on behalf of the practice.

Webmaster :

ensures that all websites are updated with information about new services, as well as any future changes to services or forms/documents required for patients to use your practices. Webmasters also update the website with any new news, information and press releases.

Web development team member :

works with the webmaster to ensure all practices’ websites are up and running, are accessible by all devices and updated regularly.

Web content creator :

manages website content that is rich in keywords and copywriting that can be easily indexed by search engines. This person is also responsible for any long-form copywriting needed for print materials, like dental brochures or newsletters.

Web designer :

creates the user experience of your dental office’s website. This person uses wireframes to help determine interaction between users (new patients) and the practice website (your practice). They also manage the aesthetics and usability of the site.

Web marketing team member :

manages the daily content that is shared on various social media platforms. This role is responsible for creating, scheduling and removing content from social media accounts as needed, as well as writing up any tweet/status updates or blog posts that are needed or requested by the practice’s social media team.

In the United States, spending on internet advertising will reach $81.9 billion in 2018, an increase of 12.8% over 2017. This increase is largely attributed to increased spending on mobile advertising which is set to overtake spend on newspaper and magazine advertising for the first time in history during 2018.

A campaign consisting of patient testimonials and endorsements can have a major impact on the adoption of a new product or service by increasing credibility and sales volume. The use of humor in marketing has been growing as an effective business tool that not only helps boost brand personality but also can help drive sales growth through increased brand engagement.

Growth plans and marketing strategies for dentists should include the digital side of the practice. While these plans should have great content and good ideas, there is still a need for digital agencies that have the tools and experience to create and manage campaigns on several different platforms. Here are some tips for finding a digital agency to help grow your practice:

Once you’ve found a digital agency that specializes in your market sector, make sure you ask them how they’ll measure campaign performance. It’s also important to go over budgets before work begins so there aren’t any surprises later on.

Digital marketing is not limited to online campaigns only; although it does bring significant value in this area. A study by McKinsey & Company in 2015 evaluates the impact of digital media on consumers’ purchase decisions. The results of the study indicate that digital media has had a significant impact in changing consumers’ behavior and purchase decisions, particularly in new and emerging markets like India.

Digital marketing is not just a buzzword for dentists; it can be used to grow your practice’s organic visibility, which gives you more control over your brand and how people contact you for appointments. With the average person spending almost 3 hours online daily, it makes sense to harness the power of this consumer behaviour to increase your visibility.

Dentists should focus on the internet, television, radio and print to reach their target audience. Here are four simple principles that can help you understand how this form of marketing works:

There’s no one-size-fits-all approach to online marketing for dental practices. It all depends on what your particular audience wants, how much money you have to spend and where you want your practice to be in the long term. There are also many options for online advertising that include display ads (ads that appear on websites), search ads (ads that appear in search engine results pages) and social media ads (ads created by advertisers to promote their products or services).

Dentists who are considering using an online marketing campaign should keep in mind that it is a delicate process. While digital media may be more cost effective than other forms of advertisements, the effectiveness and success of a dental practice depends on the online media chosen to create and promote its services.

Here are some tips for advertising online :

Before you start your online search for a digital agency, make sure you have an idea of what you’re looking for. You can ask friends, family members and colleagues to recommend agencies they’ve worked with in the past. Make sure you talk to at least three different agencies before deciding which one will be able to create your plan.

Which dental marketing services are best for my practice?

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There’s no “one-size-fits-all” approach to marketing services. On the contrary, each dental practice requires a customized plan for its specific goals and objectives.

With our proven integrated marketing services, you will gain a competitive edge! We’ve built-in your practice’s informational needs into every stage of the marketing process – from conceptualization through execution. Our expertise allows us to ensure that your message, execution, and message placement all deliver on expectations.

Our marketing services are designed to create a highly-focused presence in the marketplace. By leveraging our expertise, we can ensure your message is delivered accurately and consistently. We provide you with team members who have extensive in-field experience and a history of positive customer results. Our customized results will attract new patients, build trust within your patient base, and enhance overall brand recognition.

In addition to traditional paid media, our integrated marketing services provide more opportunities for engaging patients. Our digital marketing services allow you to capture emerging patient behaviors, providing high ROI opportunities that your competition will not be able to match.

Our integrated marketing services provide a consistent approach to all elements of your marketing plan. As a result we understand your practice’s unique goals and objectives and can make recommendations that will produce the highest level of ROI for your practice.
Successful dental marketing means presenting the best possible image and message to your target audience. Our marketing services are designed to help you reach the right people with the right message – your ideal patients!

Engaging your target audience with a consistent message will increase brand awareness, improve image perception, extend credibility and build trust through word-of-mouth marketing. With our integrated marketing services we can work with you to establish both a creative and an effective platform for communicating with your patients.

Effective dental advertising communicates value. We focus on building a unique and consistent brand identity that provides credibility and conveys trust.

Our dental marketing services start with a professional consultation to determine your practice’s unique marketing objectives. Our team will then develop a strategy to achieve these goals. From there, our specialized marketing services team will implement the plan. End result: your message will be delivered in a highly effective and credible way.

Our marketing services have been successfully implemented by scores of dental offices nationwide. Dentists from practices as small as one office, to large corporations, are providing us with referrals because of the positive results they are experiencing.
We have worked with practices of all sizes and in many different markets to provide integrated marketing services that deliver outstanding results.