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How To Successfully Film A Dental Patient Testimonial Video

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How to Get More Successful Dental Referrals

The power of word-of-mouth marketing has proven its effectiveness as a form of social advertising in any business structure. A Harvard Business Review study shows that clients gained via referrals are more high-quality clients and displays brand loyalty.

Marketing for dentists using dental referrals has made many dental offices build their credibility online and within their community. This type of dental marketing strategy is easier to implement after you showcase the quality of your service to your existing patients.

Today, we will discuss the three secrets of dental referrals and how each referral type can increase endorsements from your existing dental patients, local businesses and community and definitely, the internet.

Success Secret #1: Internal Referrals

Internal referrals are coming from your existing dental patients’ positive feedbacks on your dental services and practice to other people. This type of referral has a high conversion rate to drive new patients because the reviews come from your existing patient reviews. If you want your current patients to recommend your dental office, here are the dental marketing tips that you can use:

Tip 1: Ask Your Patients

There is no harm in asking your loyal patients to refer to your dental practice.
Time your request to make it effective. If your patients are satisfied after the dental treatment, ask for referrals.

Try giving a branded gift bag for them to take home. Your patients will love to bring it with them afterwards.

Tip 2: Build An Internal Referral System

Create a referral section on your website to help your patients refer you easier. Discuss how your dental referral works and include a sharable link for them to share.

You can also try a traditional approach like handing out a survey via paper pad in your office. Ask your patient after the dental treatment or procedure for their feedback and introduce your referral program.

Tip 3: Create a Reward Program

A reward system can motivate your dental patients to recommend you to their social circles.

A free dental cleaning or check-up could help your dental patients remember your reward program. You can create a point system or give a discount to credit on their upcoming dental procedure.

Success Secret #2: External Referrals

External referrals can come from businesses and organizations. You can partner with a company or your community for value exchange. To break it down, here are the dental marketing tips that you can use to implement external referrals:

Tip 1: Build Relationships within Your Community

Building a healthy relationship with businesses and organizations can be meaningful as long that each party benefits. Exchange your dental brochures with your partnered business or organization with theirs and place them in your dental office and vice versa. You can also exchange positive online reviews with them and promote them on social media.

Success Secret #3: Online Referrals

One of the most effective referrals is online referrals. Established positive online reviews from your patients help your practice to drive new patients. Use these dental marketing tips to maximize your positive reviews on the digital space.

Tip 1: Ask for Google Reviews

Potential patients do their research and search you on Google. Positive reviews will give a great impression about your credibility to your practice. Once you create a Google My Business account, you can start asking your patients to leave a positive review on Google.

Tip 2: Social Media for Dental Referrals

Ask your patients to like and leave a review on your Facebook page. Create a widget that lets your patients send referrals to your practice via email or social media.

Ready To Rise?

If you want to implement these referral tips for your practice, we offer a free 30-minute free discovery call. We are happy to share more insights on how to execute dental referrals effectively.

The 3 Secrets Of Successful Dental Referrals

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How to Get More Successful Dental Referrals

The power of word-of-mouth marketing has proven its effectiveness as a form of social advertising in any business structure. A Harvard Business Review study shows that clients gained via referrals are more high-quality clients and displays brand loyalty.

Marketing for dentists using dental referrals has made many dental offices build their credibility online and within their community. This type of dental marketing strategy is easier to implement after you showcase the quality of your service to your existing patients.

Today, we will discuss the three secrets of dental referrals and how each referral type can increase endorsements from your existing dental patients, local businesses and community and definitely, the internet.

Success Secret #1: Internal Referrals

Internal referrals are coming from your existing dental patients’ positive feedbacks on your dental services and practice to other people. This type of referral has a high conversion rate to drive new patients because the reviews come from your existing patient reviews. If you want your current patients to recommend your dental office, here are the dental marketing tips that you can use:

Tip 1: Ask Your Patients

There is no harm in asking your loyal patients to refer to your dental practice.
Time your request to make it effective. If your patients are satisfied after the dental treatment, ask for referrals.

Try giving a branded gift bag for them to take home. Your patients will love to bring it with them afterwards.

Tip 2: Build An Internal Referral System

Create a referral section on your website to help your patients refer you easier. Discuss how your dental referral works and include a sharable link for them to share.

You can also try a traditional approach like handing out a survey via paper pad in your office. Ask your patient after the dental treatment or procedure for their feedback and introduce your referral program.

Tip 3: Create a Reward Program

A reward system can motivate your dental patients to recommend you to their social circles.

A free dental cleaning or check-up could help your dental patients remember your reward program. You can create a point system or give a discount to credit on their upcoming dental procedure.

Success Secret #2: External Referrals

External referrals can come from businesses and organizations. You can partner with a company or your community for value exchange. To break it down, here are the dental marketing tips that you can use to implement external referrals:

Tip 1: Build Relationships within Your Community

Building a healthy relationship with businesses and organizations can be meaningful as long that each party benefits. Exchange your dental brochures with your partnered business or organization with theirs and place them in your dental office and vice versa. You can also exchange positive online reviews with them and promote them on social media.

Success Secret #3: Online Referrals

One of the most effective referrals is online referrals. Established positive online reviews from your patients help your practice to drive new patients. Use these dental marketing tips to maximize your positive reviews on the digital space.

Tip 1: Ask for Google Reviews

Potential patients do their research and search you on Google. Positive reviews will give a great impression about your credibility to your practice. Once you create a Google My Business account, you can start asking your patients to leave a positive review on Google.

Tip 2: Social Media for Dental Referrals

Ask your patients to like and leave a review on your Facebook page. Create a widget that lets your patients send referrals to your practice via email or social media.

Ready To Rise?

If you want to implement these referral tips for your practice, we offer a free 30-minute free discovery call. We are happy to share more insights on how to execute dental referrals effectively.

The 3 Amazing Benefits Of Dental Marketing For Your Dental Practice

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Dental marketing is one of the best ways to educate your existing patient about your dental practice. Marketing for dentists has never been easy to get started effectively and affordable. Thanks to tons of dental marketing strategies available online and dental marketing companies who assist in creating sustainable strategies to gain more clients and increase your revenue.

Strategies such as search engine optimization, email and social media marketing have proven to increase dental patient engagement, book online dental appointments, improve your brand awareness and overall impression on the digital space.

Want to know more about its benefits to your practice? Let’s check out the top dental marketing benefits and advantages when you leverage them in your practice.

1. Boost Your Online Presence

Since most of your patients will be online looking for dentists nearby their area, The main goal of the dental marketing strategies used by dental marketing companies is to increase your website ranking and credibility in the digital space.

Search engine optimization or SEO is one of the most vital keys to ranking your dental website higher in search results. Placing your dental website on the top search helps your gain a wider audience and target patients to your dental practice.

Website development and design help your site be visually appealing and professional to your target patients and increase the engagement of your viewers and your booking rate online.

The stronger your online presence, the better your chance to get online bookings for your practice.

2. Generate High-Quality Dental Leads with Measurable Results

A dental practice that leverages dental marketing has a high number of qualified leads. In dental marketing, you can always customize your strategy and the quality of your target.

You can narrow down your target avatar to increase the chance of better results. You can also create a lead magnet such as your newsletter or a free guide for your website visitor and collect their emails. Keep them engaged using email marketing and finally book an appointment with them.

In marketing for dentists using this approach, rest assured that those who sign up for your freebie product or newsletter are already high quality and interested patients to book your service. It will save you time, money while seeing visible results.

3. Cost-Effective than Traditional Advertising

Though traditional advertising such as radio, newspaper and television can still increase brand awareness within your local area, Ad expenses will vary. It will depend on the time of the day you will post your ad, the medium, printing cost, and ad space cost will round up your pockets. Additionally, the target audience is most likely the mass, and the time duration to advertise is limited.

Unlike in dental marketing, you can guarantee the longevity of the applied dental marketing strategy. For example, SEO services can still drive traffic and attract high-quality patients for a long time before SEO updates.

Ready to Rise?

Dental marketing is a game-changer in marketing your dental practice. A clear avatar of your target patient and dental marketing plan helps your practice stand out from the competition. It will help you execute your dental marketing strategies that drive measurable results.

There are tons of dental marketing companies that can handle your dental marketing plan and strategies. If you want to ensure that your practice increases its online presence, target qualified leads, and generate a high amount of appointments for your practice, we offer free 30-minute dental marketing consultation to assess your dental marketing needs and services.

3 Easy Dental Marketing Tips To Attract High-Quality Patients

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Dental Marketing is a key to the success of any dental practice. In theory, a dental practice needs to book 24-50 patients per month to thrive.

To stand out and attract new dental patients to your practice, you need to offer not only the dental services that most of your competitors are already offering with competitive pricing accompanied by a great dental marketing plan and strategy.

In Marketing for dentists, the first step in creating a solid dental marketing strategy is to create a SWOT analysis.

For some who are not familiar with this term and process, it is a process to which you will identify your strengths, weaknesses, opportunities and threats of dental practice.

In marketing your dental practice, the first step is always a SWOT session. Just in case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities, and threats.

  • Strength: What makes your dental practice stand out from another dentist within your area? List down all the points that you can leverage from your competition.
  • Weakness: Check your feedback box. What are the slightly negative comments that your patients have? Better yet, ask yourself and your team the challenges you have to operate your practice effectively.
  • Opportunities: What are the gaps that you can see for you to grow as a practice?
  • Threats: What are the possible unexpected scenes and factors you need to prepare and back up your practice.

Once you create your SWOT analysis, you can position your practice better using the dental marketing tips that we will show you.

Tip # 1 – Patient Referral Bonus System

There are tons of dental marketing trends and strategies which are available online. However, word-of-mouth marketing from your existing patients increases new patient growth up to 70% for an established practice.

To be consistently remembered, allow them to extend your service from their network by offering a patient referral bonus system.

Create a referral card and display it at your office. In return, offer a discount or a dental product to the existing patients who recommended you to their friend that booked an appointment. It is a win-win for you and your patient.

Tip # 2 – Leverage Patient Reviews & Online Presence

Most of your new patients will pretty much be online. 85 percent of consumers use the Internet to search for local businesses. 72% of patients check for clinic reviews before they decide to set an appointment.

Dental marketing strategies such as creating a google my business account, building your 5-star Google reviews, and an optimized website can help you improve your online reputation and presence to new patients.

Ask for your existing patient to leave a positive review on Google and your Facebook page.
Double-check your website speed, its navigation and your content. Make your content, images, and videos aesthetically consistent, friendly and engaging. It removes the fear of some new patients attending your office if your website looks warm, informative, and welcoming.

Tip # 3 – Build A Well Trained Team

Dental marketing ideas and trends come and go, but every time your new patient attempts to book an appointment, their last decision to either go to your office or not will depend on their first impression of the admin who answered the call.

Enlighten your team on the importance of enthusiasm in booking one patient from the phone calls. Train them on how to properly present your practice and services to a new caller.

Get Started

Planning and executing dental marketing ideas can be challenging, especially if it’s something you haven’t done before. Remember, you don’t need to do it yourself.

At Rise DDS, we offer consultation that appeals to your dental marketing needs and effective dental marketing services that suits well with your dental practice.

Dental Digital Marketing, Cont.

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Social media management

Monitoring and managing social media can be challenging. It’s nearly impossible to put a value on having a professional manage your accounts for you. Not only this, but social media managers can help develop strategies and content that best fits your practice.

Part of a social media manager’s job is to engage with potential patients, answer questions, respond to comments, and create quality content. By using automated posting tools and scheduling posts in advance, you can save time throughout the week so that more time can be spent on other practice marketing tasks.

Another benefit of social media management is the potential for negative comments. When a post receives a negative comment, rather than responding directly to the patient, a social media manager can curate and craft a response from your practice that still answers the patient’s question or concern. Since you’re not replying to an individual person, it prevents any type of confrontation between patients and the staff responsible for handling social media accounts.

Website design

A beautifully designed website can bring together all of the pieces of your dental marketing puzzle. Websites can showcase your latest content and blog posts, as well as provide a welcome to potential patients. A dental website also allows you to register new patients and collect leads from visitors.

Although websites are sometimes overlooked in the world of dental marketing, they are an essential component to any dental practice’s growth plan. Not only do they act as a hub for all other forms of online marketing, but they also make it easy for potential patients to get in touch with you directly through email or phone if they want to schedule an appointment or have more questions about your services.

Dental practice management

Because the digital world is ever-changing, it’s also constantly changing your dental marketing strategy. For this reason, you need to have a team or group of people working with you on managing multiple aspects of your dental practice.

Typically, a good dental office management group will include :

Digital marketing manager :

handles content creation and social media posting tasks for the practice. Also manages paid advertising campaigns.

Digital media team member(s) :

develops and maintains SEO strategies and keyword strategies to increase organic presence in search engines such as Google. This person may also be responsible for monitoring analytics to determine the most effective keywords and strategies for your practice. Sometimes this role is combined with the digital marketing manager role.

Graphic design team member :

may also be part of the digital media team, or may handle all graphic and content creation needs for the practice. Or, they may work with both marketing and social media.

Search engine optimization (SEO) manager :

this is a separate role from digital marketing manager in that this person can only manage SEO strategies for your practice. Usually, the SEO manager manages content creation around SEO topics and answers questions about search engine optimization on behalf of the practice.

Webmaster :

ensures that all websites are updated with information about new services, as well as any future changes to services or forms/documents required for patients to use your practices. Webmasters also update the website with any new news, information and press releases.

Web development team member :

works with the webmaster to ensure all practices’ websites are up and running, are accessible by all devices and updated regularly.

Web content creator :

manages website content that is rich in keywords and copywriting that can be easily indexed by search engines. This person is also responsible for any long-form copywriting needed for print materials, like dental brochures or newsletters.

Web designer :

creates the user experience of your dental office’s website. This person uses wireframes to help determine interaction between users (new patients) and the practice website (your practice). They also manage the aesthetics and usability of the site.

Web marketing team member :

manages the daily content that is shared on various social media platforms. This role is responsible for creating, scheduling and removing content from social media accounts as needed, as well as writing up any tweet/status updates or blog posts that are needed or requested by the practice’s social media team.

In the United States, spending on internet advertising will reach $81.9 billion in 2018, an increase of 12.8% over 2017. This increase is largely attributed to increased spending on mobile advertising which is set to overtake spend on newspaper and magazine advertising for the first time in history during 2018.

A campaign consisting of patient testimonials and endorsements can have a major impact on the adoption of a new product or service by increasing credibility and sales volume. The use of humor in marketing has been growing as an effective business tool that not only helps boost brand personality but also can help drive sales growth through increased brand engagement.

Growth plans and marketing strategies for dentists should include the digital side of the practice. While these plans should have great content and good ideas, there is still a need for digital agencies that have the tools and experience to create and manage campaigns on several different platforms. Here are some tips for finding a digital agency to help grow your practice:

Once you’ve found a digital agency that specializes in your market sector, make sure you ask them how they’ll measure campaign performance. It’s also important to go over budgets before work begins so there aren’t any surprises later on.

Digital marketing is not limited to online campaigns only; although it does bring significant value in this area. A study by McKinsey & Company in 2015 evaluates the impact of digital media on consumers’ purchase decisions. The results of the study indicate that digital media has had a significant impact in changing consumers’ behavior and purchase decisions, particularly in new and emerging markets like India.

Digital marketing is not just a buzzword for dentists; it can be used to grow your practice’s organic visibility, which gives you more control over your brand and how people contact you for appointments. With the average person spending almost 3 hours online daily, it makes sense to harness the power of this consumer behaviour to increase your visibility.

Dentists should focus on the internet, television, radio and print to reach their target audience. Here are four simple principles that can help you understand how this form of marketing works:

There’s no one-size-fits-all approach to online marketing for dental practices. It all depends on what your particular audience wants, how much money you have to spend and where you want your practice to be in the long term. There are also many options for online advertising that include display ads (ads that appear on websites), search ads (ads that appear in search engine results pages) and social media ads (ads created by advertisers to promote their products or services).

Dentists who are considering using an online marketing campaign should keep in mind that it is a delicate process. While digital media may be more cost effective than other forms of advertisements, the effectiveness and success of a dental practice depends on the online media chosen to create and promote its services.

Here are some tips for advertising online :

Before you start your online search for a digital agency, make sure you have an idea of what you’re looking for. You can ask friends, family members and colleagues to recommend agencies they’ve worked with in the past. Make sure you talk to at least three different agencies before deciding which one will be able to create your plan.

Which dental marketing services are best for my practice?

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There’s no “one-size-fits-all” approach to marketing services. On the contrary, each dental practice requires a customized plan for its specific goals and objectives.

With our proven integrated marketing services, you will gain a competitive edge! We’ve built-in your practice’s informational needs into every stage of the marketing process – from conceptualization through execution. Our expertise allows us to ensure that your message, execution, and message placement all deliver on expectations.

Our marketing services are designed to create a highly-focused presence in the marketplace. By leveraging our expertise, we can ensure your message is delivered accurately and consistently. We provide you with team members who have extensive in-field experience and a history of positive customer results. Our customized results will attract new patients, build trust within your patient base, and enhance overall brand recognition.

In addition to traditional paid media, our integrated marketing services provide more opportunities for engaging patients. Our digital marketing services allow you to capture emerging patient behaviors, providing high ROI opportunities that your competition will not be able to match.

Our integrated marketing services provide a consistent approach to all elements of your marketing plan. As a result we understand your practice’s unique goals and objectives and can make recommendations that will produce the highest level of ROI for your practice.
Successful dental marketing means presenting the best possible image and message to your target audience. Our marketing services are designed to help you reach the right people with the right message – your ideal patients!

Engaging your target audience with a consistent message will increase brand awareness, improve image perception, extend credibility and build trust through word-of-mouth marketing. With our integrated marketing services we can work with you to establish both a creative and an effective platform for communicating with your patients.

Effective dental advertising communicates value. We focus on building a unique and consistent brand identity that provides credibility and conveys trust.

Our dental marketing services start with a professional consultation to determine your practice’s unique marketing objectives. Our team will then develop a strategy to achieve these goals. From there, our specialized marketing services team will implement the plan. End result: your message will be delivered in a highly effective and credible way.

Our marketing services have been successfully implemented by scores of dental offices nationwide. Dentists from practices as small as one office, to large corporations, are providing us with referrals because of the positive results they are experiencing.
We have worked with practices of all sizes and in many different markets to provide integrated marketing services that deliver outstanding results.

Dental Marketing the Right Way

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Are your current dental marketing efforts producing any meaningful results?

rather than passively waiting for referrals, and waiting for patients to somehow magically find you, consider how purposeful, intentional dental marketing can be vital to continually and steadily growing your dental business.

However, most patients and potential patients still don’t know where to find your practice. If they’re a patient you can always ask them to contact you directly. But for the other 85% of potential patients, they’ll need to be referred by somebody, and a highly effective way of doing that is through digital marketing.

How does digital marketing bring in new patients?

The most effective way to get leads through digital marketing is through social media. It’s how people are finding their current dentist, and it’s what you want your potential patients to do as well. Social media is the quickest and easiest way to contact people, build trust and confidence with potential patients and current patients, bring in new leads, increase brand awareness, and improve search engine rankings!

But the surest way to get leads is by word of mouth. Ask your friends or family who they would recommend for a dentist appointment. If you have enough referrals from those types of sources or if leads come from your company site (which is marketing itself).

Dental marketing is not the same as dental advertising. If you want to market your dental practice then you need to think about long term. You’re not just selling a product; you’re helping people with something important that will become a necessity in their everyday lives.

You also should remember that your site is not only for new patients but also for existing patients who still need some convincing or a reminder of why they liked your service in the first place. So your marketing needs to focus on improving retention, increasing word of mouth and referrals, and, finally, growing your business through advertising.

You’ve got a lot of options when it comes to advertising and marketing your practice. But the most effective approaches are the ones that are personalized to your practice and focused on building brand awareness, online visibility, and increasing referrals.

Here are some things you should do for dental marketing:

  • Make a list of all the people who have seen your website or heard about you in some way before. Begin to build a contact list so that when you make changes to your site or launch new content, you can reach out to them and remind them about what they’ve seen before while also guiding them to new content you’ve added or updated since last time they visited.
  • Start a blog. People are drawn to new and interesting content, especially when it’s on a topic they care about or are interested in hearing more about. You can post regular articles that talk about new developments in your industry, give readers information about their oral health habits, discuss your practice or your approach to dental treatment, and much more. The key is to regularly produce new and valuable content for your blog readers!
  • Don’t forget the importance of email marketing. Email marketing is a great way to build brand awareness online by reaching out to potential patients via their inboxes and reminding them of what you have to offer. Start a newsletter for your practice and invite people to sign up. Also, send out regular content updates that promote digital marketing and explain why you think your practice is a great place to come in for treatment.
  • Share valuable content. Put a lot of energy into creating great dental content that will be useful to your readers, whether it’s through social media posts, your blog, Instagram, or other similar channels. Make sure it’s educational and informative so that people will want to share it with their friends!
  • Invest in a content management system. If you want your dental marketing to be successful then you need to invest in a really good content management system like the one from Dental Tribune. CMS has several great features that will help make your digital marketing and digital presence much more effective. Here are some examples:
  1. Allow you to update your site as often as necessary and as often as possible so that it’s always current.
  2. Makes it easier for people to share your site’s content with others by providing social media buttons that make it easy for them to quickly take action and share your content with their friends, family, and other contacts.
  3. Allow you to drill down into data about your site’s visitors so that you can see what types of content are most popular, who your visitors are, and more!

Dental marketing doesn’t need to be complicated. Focus on building brand awareness and trust, attracting new leads, and encouraging word of mouth with your existing patients by providing valuable content that will resonate with people. Digital marketing can help you reach people where they already spend a lot of their time online as well as provide them with the information they need to make better decisions about their oral health.

If you want to learn more about dental marketing and get the most from your digital marketing, Dental Tribune is the right choice for you. It’s a ridiculously easy-to-use content management system that will help you organize and optimize content for your site, maximize on your digital reach with search engine optimization (SEO), and improve customer service!

Go ahead and give it a try today!