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5 Easy Dental Marketing Tricks To Promote Your Practice This Halloween

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If you think quarantine will stop consumers from celebrating Halloween this season, think again. This 2021 Halloween sale is going up to 48% compared to the last 2020 Halloween candy sales.

Though you might not like cavities for your patients, this season is also an opportunity for you to give them tricks, inform, entertain and educate them on how to take care of their oral health while enjoying their Halloween treats.

In marketing for dentists for this season, we came up with five easy dental marketing tricks to promote your practice this Halloween.

1.

Let’s Get Dressed!

Whether you have a child patient or someone young at heart, This is an opportunity for you to invite your patients to wear their costumes to their actual dental appointments.

Create a social media campaign that invites your patient to wear their favourite costumes and offer a prize for the best costume winner at the end of Halloween. You can also give a prize discount to the actual patients who arrive in your office with their costumes during or their next visit.

Incorporate the call to action into your social media campaign to encourage them to like your Facebook page and tag their two friends as part of the competition.
You can take pictures of your patient with Halloween costumes and post them on social media for more engagement for your dental office.

Bonus Tip: You can dress up as a tooth fairy if you want to create humour and make your dental clinic more memorable and fun for your patients.

2.

Knock, knock! Trick or Tiktok?

Ah yes, TikTok. It is one of the highest emerging social media platforms in the digital space, having 1 billion users for this app. That is why some dental practices use this app to create informational videos and spread awareness and engagement to their potential patients online.

You can post your tips for your patients on how to properly brush their teeth and other tricks to take care of their oral health during Halloween. Experiment with video content like creating a scary Tik Tok video telling a tale of a patient who did not go to the dentist for a decade.

You can also ask a dental marketing agency for content suggestions and inquire if they offer video creation under their dental marketing services. It might be something new for you to try, but with the right team to execute this dental marketing strategy.

3.

Sweeten the Season with Candy Buyback

It is another dental marketing strategy for this Halloween to promote a cavity-free after this season. Promote this event on social media and encourage patients to bring back their candy to your dental office (where the event will occur) in exchange for cash, coupons, discounts, or Halloween hygiene kits for kids.

Add instructions for your target patients to like your Facebook page and tag two friends in the comment section to participate in this event.

You can donate all the treats to non-profit organizations you like. It is the best of both worlds for your practice, your patients and the betterment of your community.

You can inquire from dental marketing agencies to assist you with this type of campaign.

4.

It is Time to Decorate Your Office!

Transform your dental office into a Halloween theme interior. It is the perfect time to be creative and fun for your patients to enjoy visiting your dental office this season while promoting oral health.

Creating a Halloween theme such as a Dental Dungeon can be fun with the funny decorations on every corner of your office. It will help your anxious dental patients ease their anxiety to attend their appointments.

Use this season to create a fun and welcoming office to build a patient office. This dental marketing idea is one of the classic but timeless ways to promote your practice.

5.

Create “Spooktacular” Trending Content

Using trending content can help your practice anchor this to your field creatively to your patient’s experience.

Create a funny meme for faster social media engagement.

Given example is utilizing Netflix’s megahit show: Squid Game. It is an action thriller survival drama that sits on top of the latest Nielsen streaming rankings.

You can use some remarkable scenes from this show or other shows that you prefer and recreate some funny and relatable memes during this Halloween.

Given an example of the Squid, the Game scene was during the Red Light, Green Light game. One of the legendary scenes was when the protagonist, Seong Gi-hun runs and slipped into one of the dead player’s hands. Ali; another player held him as they try to balance and stay still so they can both survive.

You can apply this scene to when you try to “save” your patient’s oral health during Halloween. Here is a clever and funny example of it.

If it is creatively challenging for you to create trending content on your own, ask some dental marketing companies to assist you.

Final Thoughts:

Halloween season is almost near and what more you can do as a dental practice is celebrate together with your patient.

We discussed five easy dental marketing strategies you can incorporate into your practice to help you engage with your patients, boost your online presence and serve the community as well.

For more dental marketing ideas for your marketing calendar, you can book a free discovery call here.

5 Great Tips To Brand Your Dental Practice

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In any successful business, your dental practice needs to have a memorable brand. An established and consistent branding will help your practice stand out.

Your dental practice brand is your promise to your patients. The expectations that they will get from your service, your team and your practice.

Your branding is also how you portray an image of your dental practice derived from you, who you are and your team.

In marketing for dentists effectively, your brand awareness and the value of your practice is the frame that will help you to stand out from the competition and generate new patients. Take note that a better brand means better dental marketing results.

When building your dental brand, you have to raise positive emotion, strong enough for them to take action.

Before we give you tips to brand your dental practice, let’s discuss what branding is.

According to the American Marketing Association, a brand is “a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.”

Take note that the word was “distinct.” There are a lot of dental practices that offer the same services within your area. That is why your dental practice name, marketing collateral and designs, and message should separate you from the competition.

Positioning Your Dental Practice Brand

When positioning your brand, you have to understand the brand fundamentals and components.

It will help you create a consistent brand that will resonate with your target audience in dentistry. The brand components and fundamentals are the following:

  • Mission
  • Vision
  • Guidelines
  • Logo
  • Website
  • Media

Today, we will discuss the five great tips to brand your dental practice.

1.

Identify Who You Are A Practice, Your Mission and Vision

In branding your dental practice, you need to know who you are. It should answer beyond your expertise and services, but this should answer the question as to why your patient should choose you over other dentists within your area.

Use this list of questions for your discovery process and to answer and check what makes your practice different from the others.

  • What are my strengths and weaknesses as a brand?
  • What is my unique selling proposition?
  • If I were to create my marketing materials, what would it look likes?
  • How am I going to market my practice?
  • How will I strategically distribute my brand messaging consistently across different channels?

When answering this checklist, you need to be honest and diligently follow through in taking action on each answer.

The next thing you have to do is to create your mission and vision statement.

Your brand mission defines the purpose of building your practice and its impact on your community and the world. It answers the big “Why” you are doing what you are doing.

In crafting your mission statement, you have to be honest with your values and the impact you want to give to your patients and the community. It should also focus on what you are doing today.

By being truthful and pushing through with the inner work, you were able to identify how you are unique from other dentists within your city and finally resonate with the dental patients in line with your branding.

On the other hand, your brand vision is the long-term and sustainable goal you want to achieve. It should be concise and clearly explained. Your vision will serve as your organizational compass to track your progress. It focuses on your goals for tomorrow.

Hand in hand, your mission and vision hold the key for your practice’s long-term growth and sustainable goals in line with your branding.

It might be overwhelming to figure things out by yourself but, dental marketing companies can help you figure your brand identity and craft your mission and vision.

2.

Create Your Unique Selling Proposition

An impactful dental branding requires your strengths and unique features that convert them into your unique selling proposition. In building your brand practice, you want your dental practice to come across as original rather than a commodity. Knowing who you are, your strengths, values and uniqueness will separate you from an endless competition to win the lower price for your dental service.

So getting your USP is important during the branding process.

In finding your secret sauce, start reflecting and answering these questions:

  • Who is my ideal target patient?
  • Why did I get into the dental profession?
  • What makes me unique as a person?
  • How are my techniques different from other practices?
  • Why do my existing patients still choose me?

It may take some time for you to think through how you can stand out when you offer the same services as your competitors.

Take some to ask your family, friends, your team and even your patients to describe their experience and a specific feeling they get from your practice.

Your USP should answer these questions:

  • What can you provide from your practice that is unique?
  • Why should someone set an appointment with you, instead of a variety of other options they have in hand?

Your USP is the heart of your brand message that makes your patients connect with you as a practice and on a deeper level.

Remember to take time to create your USP. Selling a target patient does not mean you will only say: I have 20 years of experience in dentistry.

Though this is also good, there is nothing unique about it as other dentists have the same years of experience. So be specific about your USP.

Perhaps your niche is more on Children’s dental care that eases a child’s dental anxiety when visiting for a dental check-up of procedures. From this, your USP can be: Children friendly Dental clinic for your Kid Anxiety-Free Dental Care.

It is now unique since you anchor the feeling they would get from the niche you focused on. So take your time and learn how to find the perfect angle for your practice.

An impactful dental branding requires your strengths and unique features that convert them into your unique selling proposition.

You want your dental practice to come across as original rather than a traditional commodity. Knowing who you are, your strengths, values and uniqueness will separate you from an endless competition to win the lower price for your dental service.

In finding your secret sauce, start reflecting and answering these questions:

  • Who is my ideal target patient?
  • Why did I get into the dental profession?
  • What makes me unique as a person?
  • How are my techniques different from other practices?
  • Why do my existing patients still choose me?

It may take some time for you to think through how you can stand out when you offer the same services as your competitors.

Take some to ask your family, friends, your team and even your patients to describe their experience and a specific feeling they get from your practice.

3.

Create a Consistent Brand Look and Design

Once you know your unique selling proposition and brand identity, the next step is to create a consistent brand design.

A long-standing great brand impression for your dental practice needs to have a distinct and consistent brand design across different channels.

Brand design consistency increases your patient’s memory about your brand through colours, design elements, and how frequently you show up for your practice.

To start with, here is the list of the things you need to consider when building your brand design:

Brand Bible – This is your style guide that consists of a set of rules on how your brand should look. It will guide you to have a consistent look for your dental practice across different platforms and channels based on your organizational goals to support your USP.

Logo – It is your graphic symbol or customized text to identify your dental practice. Your logo is placed on your website and your social media profile, and the print banner.

Make sure that your logo represents your brand clearly and consistently and your practice purpose and personality.

Website– It is your online representation of your dental practice. Having a great design and optimized website can give a first great impression to your target patients.

Marketing Assets or Collaterals– This includes images, videos, brochures and social media graphic posters. Having customized and consistent media will gain more credibility and trust from your potential patients. You can hire a dental marketing agency to assist you in your dental clinic photoshoot to capture your office interior exterior, staff, and actual patients–with their permission.

Your company video can have a sneak peek of the actual owner, your team, explaining your why and what makes your practice different, an office tour, together with your patient testimonials.

With the right dental marketing agency, you can also create sets of explainer videos to educate your patients online about dental procedures.

Creating designs and marketing assets can take a lot of your time. The great news is there are a lot of dental marketing agencies that offer dental marketing services for your branding needs.

4.

Create A Consistent and High-Quality Content

Content consistency is the key to building brand loyalty. You have to show up every time to your patients to create connections and trust with them.

If you also want to attract high-paying patients, you also need to keep on publishing high-quality content. Not just something that you can post just for the sake of posting.

Your content should always resonate with your values and brand voice. Aside from the benefits of your dental services, what type of communication style do you want to integrate across different channels for your practice?

Do you want to have a friendly but informational brand voice for your children-friendly dental clinic? Or do you want to instill credibility but a bit of a personal touch to target patients who have PPO type of insurance?

Each target patient demographic needs to have a distinct type of content.

Once you determine the content type and your brand voice, integrate it with your dental marketing strategy.

Have a different type of messaging length per channel.
Twitter has a text limit of 280 characters. Facebook has a text limit of 63,206 characters.

From this, be mindful of making the most out of your online post as there is an optimal reading time for the online audience until they get bored.

Your Facebook and Instagram bio should have at least consistent content of what your practice is all about. Each social media post should be showcasing who you are and your values aside from the dental services you offer.

Have a social media post at least 3-4 times a week across different channels to gather enough data if your brand designs capture and retain an audience.

The same goes for your website. It should have the same brand consistency across different website pages.

Have a quick check of your about section. Having a set of your certification indicated on your website is good, but of course, it is supposedly given that you have the experience.

The question is, what else can you bring to the table? You can try adding your interest or your quick backstory as to why you started your profession. Do you have any activity concerning the community you live in?

Showing that you are authentic and vulnerable at some point, will make you more relatable to your patients.

You have to leverage the power of storytelling so you will eventually create your marketplace and attract the best patients resonating well with you as a person, not just your practice.

Storytelling is the highest form of engagement. When you combine it with consistent and authentic content, your practice will set you apart from other generic and service-based content.

5.

Build Your Brand Dental Marketing Plan

Branding is not just your colour scheme, logo or brochure. It is more on the strategy in line with your business goals.

When you plan for your dental marketing, you have to niche down to which channels you will only focus your dental practice.

Take note that your target patient will have different turnover rates.
For the business-to-customer transactions, it will have shorter touches to generate leads. For B2B, it requires six to eight touches.

So for your dental marketing strategy, you need to set a couple of persuasive marketing campaigns across different channels.

Create a set of blogs for your website and include a downloadable checklist in exchange for them to generate email leads. You can also conduct email marketing for your newsletter every week or promote your dental services promos and referrals.
Post a relatable holiday on social media to increase your organic reach through hashtags used for that holiday.

You can also be playful and post memes of funny reaction videos about dental care hacks you watch on Tiktok. It will make you more relatable and drive more traffic on your social media channels.

Lastly, you can run online ad campaigns on Facebook and Google for you to get seen on the top page of Google and your potential patients’ Facebook feed.

Creating a consistent and synchronized dental marketing strategy takes a lot of preparation and work to execute and analyze if there are any results.

Hiring a dental marketing agency to do the work for you will ease your worries about doing your dental marketing strategy and execution right.

Final Thoughts:

Branding your dental practice is a vital ingredient towards sustainable dental practice operations.

It is the soul of your dental practice and showcases your purpose of starting your practice. Without a strong brand, you will not be able to present your uniqueness outside your services.

Your patients might choose other offices that perfected and presented their branding well. We have discussed the brand fundamentals and the tips to brand your dental practice. However, if you want to ask for professional brand advice from experts, you can avail your 30-minute free discovery call here.

7 Easy Dental Website Checklist That Converts Traffic To Appointments

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Many dental patients prefer searching and booking their dental appointments online.

That is why your website is a great dental marketing asset that you need to invest in for your practice.

In marketing for dentists, there are social media channels where you can create a page for your dental office. However, you cannot put all your cards on one deck.

Proving the importance of diversifying your online presence through a website was when Facebook and Instagram shut down last October 5, 2021.

Since many businesses were relying from these social media channels to operate, they were affected by this incident.

The key is to have a backup so that when social media moguls unexpectedly or permanently shut down, Your website will still keep your online presence run and book appointments for you.

When creating your website, remember that it should have a great visual impression on your potential patients.

In fact, According to research from Stanford University, 46.1% of people prioritize the website design as a determining factor of whether or not a business is credible enough.

Just like on every dental marketing strategy, your website should not only look aesthetically pleasing but should also be in line with your brand.

Its main goal is to inform your online visitors about your practice and services.

Your website visitors’ experience should be convenient, user-friendly and pleasing enough to make it easier for them to book dental appointments.

To help you see the key ingredients of what makes a great website, we have created a website checklist that will help you to convert traffic to actual dental appointments.

1.

Clear Website Navigation

Your dental website design needs to be responsive and easy for patients to navigate.

Your website should be logical, and your content should be easy to understand and intuitive based on the screen size, and device orientation.

Your design elements should be high resolution, and your font style should be legible.

Since 63% of people search online using a mobile device, your website should also be mobile-friendly. Your website design and features should also look proportional on both browser and mobile devices.

Flexible navigation will help your potential patients to contact and book you easily in just a click away.

Your top bar and footer should include your contact information, alongside workable social media icons and links.

Make sure that you include click-to-call for your patients to book you.

It also creates better opportunities to contact your practice either through your number or social media channels.

Lastly, check your website speed. The ideal mobile speed is under two seconds.

Is the loading time at least 3 seconds or less? If it did not meet the required speed, consider removing installed plugins you don’t use, enable file compression, or remove bigger photos that affect the loading speed.

If you don’t know how to test your site speed or professionally check your site navigation, a dental marketing agency can help you accurately test and report your site.

2.

Create Multiple Website pages and Asset

Dental marketing companies offer dental marketing services for website development that include website pages that showcase who you are as a brand, your service, testimonials, and contact details.

For your homepage, you need to capture the audience right from the start.

Make it clear and concise for your visitors who you are, your why, and what you are offering.

Have a balance of professionalism and personal touch on your homepage to make it relatable.

You can redirect your audience to your “about us” section of your website to know more about the history of your practice and story, expertise and your team’s overall experience in dentistry.

You can also include a quote that is related to your brand promise for your patients.

Add a high-resolution of photos and videos of your office, team, and patients and sneak peek of your procedures and include a call to action to message you for inquiries.

It looks better to include your team’s photo and not just a stock photo so you can instantly build trust with your potential patients.

Speaking of trust, you can always ask your top patients for their testimonials. It will give you a credibility boost coming from your existing patients.

Then include a call to action button to contact or book you online. Your contact information should be visible on the bottom part (footer) of your website.

It includes your address, office hours, social media links and office numbers and email. It will also be better to embed a google map where your visitors can check your exact location, see your online reviews.

3.

Brand Focused Website Copy

Your main website page needs to have a clear copy that represents your branding and unique value proposition.

Right from the start, you need to convey to your online visitors who you are, your services, and what makes your practice different from others using an impactful headline.

A great brand slogan will set you apart from your competitors.

Create a strong copy showcasing your offered value throughout your website pages.

A well-thought description of your services and packages and how they benefit your patients stand out amongst the competition.

If you want to have a highly converting copy, you can create a survey to your top patients to help you develop the commonly used language and cater those words to make your website copy.

Learn your target patients’ top fears and worries. How does their schedule would look like?

Create a copy that will answer all of those questions and doubts. Removing your patients’ fear and meeting in between their needs will lessen any questions, build rapport, and increase convenience for them to book you.

Hiring a dental marketing agency for a highly converting and brand-focused copy for your website is ideal if you want to stand out and convert your traffic to booked patients.

4.

Call to Action Should Stand Out

Do you have any current promos for your patients? Utilize a call to action for this campaign on your homepage.

Make your buttons to book an appointment or sign up for your newsletter stand out.

Is it enticing to click? Use the correct colour, text, button design, and placement can help you grab attention for your patients to book your practice.

Your “book” buttons should be easier to recognize. Place them on the right part of the home page and other pages.

Add a patient online form on your website and add an option for patients to pay you online. Make it super easy for them to contact you from your call to action buttons.

If you are not sure what an effective call to action might look like, dental marketing agencies are offering consultation for which call to action suits the best for your dental practice goals.

5.

Install Trusted plugins

Plugins allow your website to operate some features. They should be installed because your website will not run well without them.

Install plugins that are important for your WordPress site.

A WordPress Backup Plugins assist an installation backup and migrate or restore the crashed site. A security plugin to help your website be more secure.

A contact form plugin is needed to collect contact details and order forms and an SEO plugin is used to optimize your website for search engines. It also optimizes your content title, your meta descriptions or any keywords that you want.

Remember, only install plugins which are necessary because the more plugins installed on your website, the more plugin problems occur including slowing down your website.

As many fancy plugins, you can install, keep in mind that the goal of your website is to convert. If your users have a poor website experience due to a slow website from plugins, you will lose your customers. Remember, less is more.

6.

Activate Google Analytics

Google Analytics keeps track of all your content that receives views and shares from your website and your level of progression.

From the data collected, you can improve the most viewed blogs to improve their appeal to the customers.

Google Analytics gathers the data of your blog page views. From the given data, you can improve your top blog to generate more traffic.

Ensure that Google Analytics is installed on your website to improve your chances of booking a patient or subscribing to your newsletter.

7.

Create a Lead Magnet

Creating a lead magnet is an essential and powerful tool in dental marketing because it helps you build email lists from a willing target.

It helps you build rapport and customer relationships and improve sales. You can create a dental hygiene checklist to be given for free for your leads.

Make sure that even though it is a freebie, your patients will learn from it and improve their lives.
Once you create your lead magnet, create a social media campaign for gathering new leads.

If you want to create a professional lead magnet and execute an effective campaign, you can always ask a dental marketing agency to do it for you.

Final Thoughts

Aside from having social media pages for your dental practice, having a website during this digital age is necessary. You need to have a backup to where you can still target your lead patients even when social media sites might shut down.

We discussed our seven easy dental website checklist to guide you on how to start or rebrand your website that converts your traffic into appointments.

Even though, this guide can help you kickstart your website, hiring a dental marketing agency for this type of dental marketing service will make your website development easy and make you book an appointment more effectively.

Not sure where to start with your website? Contact us for a 30-minute free dental marketing consultation today.

5 Reasons Why You Need To Consider Dental Marketing For Your Dental Practice

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If you want to stay on top of the game and make your dental practice more profitable, it’s important to have a sustainable dental marketing plan for your dental practice.

In marketing for dentists, most clinics have relied on reputation, word-of-mouth marketing, and referral system. These have created a consistent influx of high-quality patients and a sustainable dental practice.

Though traditional advertising has done the trick, the fact remains that just like some of your patients’ teeth, these strategies will eventually decay over time.

Today, your target patients are online. At least 85 percent of consumers use the Internet to find local businesses and a whopping 72% of patients look for reviews when searching for clinics.

Dental marketing can help be visible online, reach a niche audience and deliver the right message for your target customers to acquire high-quality paying patients, and strengthen ties with existing ones.

You might feel overwhelmed on how to adapt to dental marketing to generate more revenue, but to clarify its perks, here are some of its benefits for your practice:

Boost Online Visibility

Your potential patients are more likely to book appointments from a clinic they’ve heard of before. Patients can research all the dental clinics they can visit and online reviews are also their basis if they will set an appointment with you or not.

Dental marketing plays a big role in establishing your credibility online. You can create insightful content online for your potential clients to be informed and entertained about your dental services and increase your chance of being remembered online.

Through SEO, it will be easier for your clinic to be seen online, analyze your target’s behaviour and execute marketing strategies that are in line with your brand message, value, and your services.

For some, you might feel that it’s a bit overwhelming to understand what SEO is about, but having a dental marketing agency will walk you through the learning process.

Generate high-quality leads

If you try to resonate with everybody, you will not resonate with anybody.

You may have the strategies in place, but the end goal of all dental marketing services is to target potential clients and to filter qualified leads and convert them into paying clients.

Qualifying high-profile clients and converting them to paying one is possible as long as you can analyze your target audience’s online behaviour and create marketing content that resonates with your target patients’ needs.

There are tons of dental clinics out there. Getting the riches from your niche is all about successfully creating a dental marketing campaign targeting only high-quality paying patients using a perfect message, at the perfect time and over the ideal channel.

Nurture existing leads

Aside from targeting fresh leads to your business, dental marketing can help you convert interested or existing patients into paying ones.

Consistent dental marketing efforts can help you create compelling content to remove the fear and your leads’ uncertainties. The successful sales process is about converting the feeling from uncertainty to an act of certainty.

There are dental marketing companies that can promise you “conversions” but the question is, what are the possibilities of guaranteeing a call from your existing patients to book an appointment with you?

Hiring a dental marketing agency should not only boost your site traffic but show visible patients’ names from their marketing efforts.

Measurable ROI and Success

Traditional advertising has no sufficient and transparent data available that can prove its effectiveness and if the conversions are coming from their platform.

That’s why dental marketing is effective because you can see the tangible analytics to which traditional advertising lacks.

You can now see the website statistics and check the number of site visits, clicks per page or the device used when they check your site.

From your social media campaigns, you will be able to see how much does it cost to curate paying leads or your cost per click and if it is even worth the money or marketing efforts.

From this data, You can think strategically about how to revise your website and content, your social media postings, and even your weekly newsletter.

Affordability

Knowing about the perks and benefits of dental marketing is great but you might think: “This sounds awesome! But will it create a hole in my pocket?” The answer is not.

If you run a traditional marketing campaign for your dental clinic’s grand opening; you will have to consider the cost to hire a graphic designer, printing, and permit payment.

Social media marketing requires less overhead, making it more cost-effective.

In dental marketing, it is specific and measurable. You can see the numbers of how many people visited the site or click through the ads.

From there, you can launch campaigns and run a test online campaign to see which one works well and to stop the ones that cost more leads per click, and increase the budget for the ones that work well.

Final Thoughts

Dental marketing is the best way to market and generate patients online.

When choosing the right dental marketing agency, they should convert traffic to actual sales.

This is why Rise DDS is the leading dental marketing services provider that shows you actual visible results from their marketing efforts. Let us help your dental practice rise and thrive today. Book your consultation call here.

Why Dental Marketing Transparency Can Make Or Break A Business?

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In dentistry, building a transparent brand sets your dental practice reputation apart from other dental clinics.

According to Label, Insights, a whopping 94% of will be loyal if the brand is transparent.

However, transparency creates brand loyalty and efficiency. It is an ingredient to increasing the retention rate and higher sales conversion to your new patients.

Though it is challenging for some dental practices to try dental marketing since it is not your niche, Dental marketing companies offer different dental marketing services that showcase transparency.

Today, we will discover some dental marketing strategies and how you can effectively execute transparent marketing campaigns that increase brand loyalty, sales conversions and dental appointments.

Influencer marketing

Influencer marketing is a type of social media marketing that partners with influencers to endorse a product or service via product mentions on their social media handles.

You can choose the influencer you want to collaborate with your campaign based on their followings, engagement rate, expertise and if they are in line with your branding as a dental practice.

Influencer marketing is one of the fastest-growing marketing channels.

Your conversions increase up to 10x more when your products or services are shared by influencers.

If you want to try influencer marketing, you have to express a sense of transparency during your campaigns. Disclose that your hired influencer is creating a sponsored post.

Create a specific account for your influencer dedicated only to your sponsored content from their account. It shows transparency that this is a sponsored post.

For effective campaigns, hiring dental marketing companies can help you choose an influencer that will perfectly fit your brand.

Millennial and Gen-Z Focused Marketing

According to Pew Research Center analysis of United States Census Bureau data, 56 million millennials are employed. They represent 35% of the total United States workforce.

They are the largest generation in the U.S workforce today and will later take over 75% of the global workforce.

A study from Oxford Economics, shows that Genz workers’ trajectory growth will be up to 51 million by 2030.

It shows that learning their purchasing behaviour can help you understand and connect your dental marketing campaigns to younger consumers today.

One value these younger generations have is transparency.

Being authentic to your practice’s efforts is the recipe for marketing transparency. Otherwise, you will risk a large segment of this younger population.

Maximize this data by creating free content such as articles or videos to showcase your dental services. You can maximize your free content via ads since, according to Nielsen and Harris Online, 70-80% of Millennials think that ads are necessary for free content.

Dental marketing services like creating “Behind the scenes” videos of your dental office can show a personal side of your practice. You can also react to dental Tiktok hacks to show authentic emotions from your brand. Emotion connects with you to your patients.

Cause Marketing

Since most of your future patients will be Millenials, it is worth taking notes that a whopping 87% of millennials prefer to buy products or services with a social or environmental benefit and another 91% chooses a brand with a cause.

Cause marketing is a type of corporate social responsibility in which a brand campaign and purpose are to increase its profit while making the world and society a better place.

If you want to execute effective cause marketing campaigns for your dental marketing strategies, it needs to be genuine. Authenticity also shows transparency to your audience.

Whether it is raising funds for endangered species, or planting more trees, make sure that your goal is not only to raise funds. Your campaign should blend well with your brand, your values, philosophy and operations. It triggers your audience to follow through with your call to action.

Marketing for dentists via cause marketing can be tricky, but hiring a dental marketing agency can help you create effective campaigns.

Consumer Privacy-Focused Marketing

Privacy is one of the most important things you need to establish on every dental marketing plan.

Make sure that your site is encrypted and your patient’s sensitive information is safe. Your dental practice has the responsibility to inform your patients and be transparent about it if there is any privacy breach.

Otherwise, you might lose some customers.

For remarketing, collecting your patients’ information on your website is vital. However, make sure that they are willing to subscribe to your newsletter.

Otherwise, collecting data from cold leads may backfire. A recent study shows that 69% of mobile users delete emails that are not optimized.

So make sure you give your patients an option to provide their info voluntarily. Targeting warm leads increases open rates, your click-through rate and ultimate ROI.

Facing an honest and bad review

There will be a time that your dental practice is going to receive a bad review.

You might not be in control, but the way you respond to these reviews mirrors your practice.

You cannot hide problems under the rug as Google maps show all negative reviews on search results and impact your SEO ranking and efforts.

Have the courage to address this problem asap before it piles up.

If the review is from Google Maps or Yelp, claim your business first. Contact your customer and thank them for visiting your office. Ask for an apology and give any freebies for their next dental visit.

Do not take things personally. Be patient when replying, and trust me, it will pay off.

If you don’t know how to claim your business on Google or Yelp, ask a dental marketing agency to help you set it up.

Conclusion

Dental marketing plays a big part in increasing your practice traction and dental appointments. However, you must know how to engage your dental marketing campaigns authentically and truly connect with your patients.

It will give you a long-lasting impact on your patients, community or your cause.
We covered the strategies that you can apply to create transparency in your dental marketing efforts.

If you are transparent about the value your give, you don’t have to fool anyone. Patients will come to you.

Learn how to execute effectively dental marketing strategies that we mentioned. Book a free discovery call here.